Products

Get high shine, extra firm curl retention and definition with this lightweight mousse that is infused with AG Care’s exclusive Curl Creating Complex containing rice amino acids and bio-fermented tomato extract.  Benefits: Defines Curls Firm Hold High Shine Key Ingredients: Rice amino acids Bio-fermented tomato extract Hair Type: Perfect for...

Get high shine, extra firm curl retention and definition with this lightweight mousse that is infused with AG Care’s exclusive Curl Creating Complex containing rice amino acids and bio-fermented tomato extract.  Benefits: Defines Curls Firm Hold High Shine Key Ingredients: Rice amino acids Bio-fermented tomato extract Hair Type: Perfect for...

Snow mushroom delivers intense hydration while superfoods such as mango, chia, and avocado oils are blended in a rich, creamy shea butter base that restores dryness and brittleness resulting in shinier, more luxurious hair.  Silicone-free with over 98% plant-based and naturally-derived ingredients. Benefits: Super hydrating snow mushroom for moisture rich-healthy...

Add separation and hold without stiffness or stickiness using this award-winning curl cream that’s rich in our Curl Creating Complex, formulated with tomato extract and rice amino acids.  Benefits: Defines Curls Seals in Moisture Silicone Free Key Ingredients: Rice amino acids Bio-fermented tomato extract Hair Type: Perfect for Curly Hair...

Add instant smoothness and shine with this lightweight dry oil spray that is infused with vitamin C and plant-based squalane to help strengthen the cuticle and lock in moisture. Benefits: Softens Hair High Shine Calms Frizz Key Ingredients: Vitamin C Plant-based squalane Shea butter Hair Type: Perfect for All Hair...

Smooth tangles, minimize frizz and balance pH with apple cider vinegar in this 98% plant-based and naturally derived leave-on mist. Benefits:  Organic apple cider vinegar elixir for extra shine Key Ingredients: Organic apple cider vinegar Hair Type: Perfect for Wavy Hair Types How To Use: Spray in damp hair Air...

Remove product build up, chlorine and damaging mineral deposits with this gentle, colour-safe revitalizing shampoo. Ideal for swimmers.  Benefits: Ideal for Swimmers Removes Build-Up Sulfate-Free Hair Type: Perfect for Straight Hair Types How To Use: Massage into wet hair  Rinse o Use:  Massage into wet hair Rinse 

Smooth and nourish hair to help prevent dryness, split ends and breakage with cold-pressed rosehip oil in this silicone-free, lightweight lotion that is over 98% plant-based and naturally derived. Benefits:  Cold-pressed rosehip oil for smoother, softer hair Key Ingredients: Cold-pressed rosehip oil Hair Type: Perfect for Curly Hair Types How...

Keep hair smooth and frizz-free with this argan-infused, humidity-resistant straightening lotion and heat protectant. Benefits: Straightening Hair Calms Frizz Heat Protection Key Ingredients: Argan oil Hair Type: Perfect for Curly Hair Types How To Use: #AGCareSmooth Apply to clean, damp hair Blow dry

Transform dry hair, nourishing each strand to feel super smooth and shiny with this hyper-rich coconut- and argan-infused conditioner. Benefits: Nourishes Hair Enhances Shine  Seals In Moisture Key Ingredients: Argan and coconut oils Hair Type: Perfect for Curly Hair Types How To Use: #AGCareSmooth Massage into damp hair  Leave for 1-2...

Add instant smoothness and shine with AG Care's lightweight dry oil spray that is infused with vitamin C and plant-based squalane to help strengthen the cuticle and lock in moisture. Benefits: Softens Hair High Shine Calms Frizz Key Ingredients: Vitamin C Plant-based squalane Hair Type: Perfect for Wavy Hair Types...

Enhance shine and smoothness and bath hair in a nourishing and creamy lather with this mild, coconut- and argan-infused shampoo.  Benefits: Softens Hair High Shine Lightweight Key Ingredients: Argan and coconut oils Hair Type: Perfect for Curly Hair Types How To Use: #AGCareSmooth Massage into wet hair Rinse

Add body, refresh your style and create fuller hair with this lightweight, alcohol-free spray that is formulated with our Regenerative Complex containing powerful pea sprout extract.  Benefits: Volumize Refresh Spray Protects From Heat Key Ingredients: Ginger, pea sprout and ginseng extracts Hair Type: Perfect for Straight Hair Types How To...

Infused with natural curl enhancers, AG Care's firm hold Spray Gel acts as a thermal protector and will not stick to curling irons. Benefits: Protects from Heat Firm Hold High Shine Key Ingredients: Rice amino acids Bio-fermented tomato extract Hair Type: Perfect for Curly Hair Types How To Use: Use...

Eliminate brassy tones, add softness and help prevent breakage with this intense violet toning treatment.  Benefits: Brighten Blondes Neutralize Brass Nourishes Hair Key Ingredients: Violet base Sunflower seed Polyphenol blend of lavender, marigold, pine tree leaf, carnation, and red clover Shea butter Hair Type: Perfect for All Hair Types How...

Eliminate brassy tones from blonde and silver hair with this vivid, violet conditioner that also infuses hair with moisture and lustre.  Benefits: Brighten Blondes Neutralizes Brass Moisturizes Hair Key Ingredients: Violet base Sunflower seed Polyphenol blend of lavender, marigold, pine tree leaf, carnation, and red clover Hair Type: Perfect for...

Eliminate brassy tones caused by sun, UV and free radicals with this vivid, violet shampoo for blonde and silver hair.  Benefits:  Brighten Blondes Neutralizes Brass Sulfate-Free Key Ingredients: Violet base Sunflower seed Polyphenol blend of lavender, marigold, pine tree leaf, carnation, and red clover Hair Type: Perfect for All Hair...

Rich in organic Moroccan argan oil, add indescribable softness, shine and slip to all hair types with this lightweight and non-greasy formula that won’t weigh hair down or discolor blonde hair. Benefits: Softens Hair High Shine Lightweight Key Ingredients: Argan oil Hair Type: Perfect for Curly Hair Types How To...

Condition hair and add fuller volume with this weightless conditioner containing body building panthenol and our exclusive Regenerative Complex, infused with pea sprout, ginger and ginseng extracts to create the optimal environment for healthy hair growth and fuller-looking hair.  Benefits: Volumize Nourish Lightweight Key Ingredients: Ginger, pea sprout and ginseng...

Cleanse hair while creating volume and a healthier scalp with body building panthenol and our exclusive Regenerative Complex infused with pea sprout, ginger and ginseng extracts, creating the optimal environment for healthier hair growth and fuller-looking hair.    Benefits: Volumize Stimulating Scalp Sulfate-Free Key Ingredients: Ginger, pea sprout and ginseng...

Swiftly muss up hair, creating piecey texture and adding instant volume and shine with this lightweight styling spray that is enhanced with our exclusive Sea Complex, an infusion of seaweed extracts and nourishing seaberry oil.  Benefits: Texturize Add Shine Boost Volume Key Ingredients: Seaweed and kelp extracts Seaberry oil Hair...

Rehydrate and revitalize super dry hair with an infusion of hyaluronic acid and herbs in a luxurious and creamy treatment.  Benefits: Rehydrate Revitalize Nourish  Key Ingredients: Hyaluronic acid Hair Type: Perfect for All Hair Types How To Use:  Massage into damp hair Leave for 1-2 minutes before rinsing

Increase elasticity, help seal split ends and get a soft, glossy finish with this leave-in serum enriched with vitamin C. Ideal for dry or damaged hair.  Benefits: Reduce Breakage Smooth & Shine Soften Hair Key Ingredients: Vitamin C Plant-based squalane Hair Type: Perfect for Straight Hair Types How To Use:...

Add strength and shine using this nourishing, vegan conditioner containing vitamin C and plant-based squalane to help increase collagen, add elasticity and fortify the cuticle. Benefits: Strengthens Hair Adds Elasticity  Moisturizes Key Ingredients: Vitamin C Plant-based squalane Hair Type: Perfect for Straight Hair Types How To Use: Massage into damp...

Gently cleanse and strengthen hair using this vegan shampoo that contains vitamin C and plant-based squalane to help lock in moisture, increase collagen, add elasticity and strength. Benefits: Adds Elasticity  Strengthens Hair Sulfate-Free Key Ingredients: Vitamin C Plant-based squalane Hair Type: Perfect for Straight Hair Types How To Use:  Massage...

Gently cleanse hair while restoring moisture, elasticity and shine with the infusion of herbs and hyaluronic acid in this hydrating shampoo.   Benefits: Seal in Moisture Adds Elasticity  Sulfate-Free Key Ingredients: Hyaluronic acid Hair Type: Perfect for Wavy Hair Types How To Use:  Massage into wet hair and rinse

Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter is formulated with a proprietary Climate Shield Complex that controls humidity affectting hair to keep stands smooth, soft with less frizz for up to 72 hours.* Our pure Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins A, C and D...

Caviar Anti-Aging Smoothing Anti-Frizz Conditioner is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep stands smooth, soft with less frizz for up to 72 hours.* Our pure Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help...

Caviar Anti-Aging Smoothing Anti-Frizz Dry Oil Mist is a lightweight mist that instantly adds shine while taming frizz and flyaways, leaving hair soft and silky smooth. Our pure Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help visibly improve the signs of...

Smoothing Anti-Frizz Multi-styling Air Dry Balm. Save time and embrace texture! Reduces air-drying time by 25% Creates frizz-controlled light hold with natural shine Provides 80% less frizz for up to 72 hours Caviar Extract helps smooth hair and increases shine

Caviar Anti-Aging Smoothing Anti-Frizz Nourishing Oil is a powerful treatment that combats dry and brittle hair and smooths the hair shaft while adding intense shine. It leaves hair lustrously shiny, smooth, and silky-soft. Our pure Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins A, C and...

Caviar Anti-Aging Smoothing Anti-Frizz Shampoo is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep stands smooth and soft with less frizz for up to 72 hours.* Our pure Caviar extract, rich in Omega 3 fatty acids, proteins, minerals and Vitamins A, C and D...

DESCRIPTION: The Alterna Caviar Anti-Aging Restructuring Bond Repair 3-in-1 Sealing Serum is designed to be a proactive and reactive powerhouse for damaged and aging hair. The triple-action concentrated formula consists of a biomimetic amino acid/lipid blend that imitates those naturally found in hair to help seal, repair and protect strands...

The Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-in Heat Protection Spray is a vitamin-enriched treatment spray with Caviar Bond Enforcing Technology that protects strands from heat while strengthening and smoothing hair. It creates a protective barrier, preventing breakage, split ends and frizz for hair that is soft, manageable and style-ready....

Alterna's Caviar Anti-Aging Clinical Densifying Foam Conditioner is a luxurious self-foaming, densifying conditioner that provides weightless moisture and hydration to the hair. Formulated with Amla Indian Gooseberry to increase moisture and hydration to the hair and make hair appear fuller. It's also formulated with Red Clover to improve hair thickness...

Now featuring even more powerful, transformative ingredients including Indian Gooseberry renowned for improving hair thickness, strength and softeness. Alterna's Caviar Anti-Aging Clinical Densifying Scalp Treatment is designed to create thicker, fuller looking hair. Formulated with Amla Indian Gooseberry to boost hair fullness and volume, while Red Clover improves hair thickness...

Alterna Caviar Anti-Aging Infinite COLOR HOLD Dual-Use Serum is a versatile serum that provides color rejuvenation, heat protection and intense shine. This dual-purpose treatment can be used as a radiance-boosting leave-in treatment or mixed with any Alterna conditioner to transform it into a color-recharging masque. Formulated with our signature Caviar...

Alterna Caviar Anti-Aging Infinite COLOR HOLD Topcoat Spray is a lightweight formula that seals the cuticle to lock in color pigments for long-lasting multifaceted color, smoothness and shine. It is the essential finishing step for shielding color with reflective shine and dimension. Formulated with our signature Caviar Extract and Dual...

Alterna Caviar Anti-Aging Replenishing Moisture CC Cream is a leave-in hair treatment and styling cream that perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV color protection, manageability, and strength-everything your hair needs to look absolutely beautiful, healthy, and...

DESCRIPTION: Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner enhances softness and manageability of damaged, brittle hair and combats existing and future damage. This rich formula is infused with potent restorative ingredients to nurture, strengthen and fortify and help prevent breakage and split ends. CAVIAR Anti-Aging Restructuring Bond Repair Conditioner is...

Alterna Caviar Anti-Aging Replenishing Leave-in Conditioning Milk is a nourishing leave-in conditioner specially formulated for aging hair using the same proven ingredients and technologies as Alterna's top-selling Caviar Replenishing Moisture Shampoo and Conditioner. The ultra nourishing formula leaves dry hair soft, silky, and smooth. How To Use: Spray throughout clean,...

Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Smoothing Gelee is a transformative geleé that provides instant smooth perfection on all hair types.This lightweight surge of hydration conditions the hair, smoothing unwanted frizz and providing light definition with high shine. Use this versatile formula on wet hair before air drying or heat...

Alterna Caviar Anti-Aging Replenishing Moisture Masque is an intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky and youthfully restored. This once-a-week treatment provides an exceptional dose of moisture to completely rejuvenate dry, coarse, and damaged hair. Formulated with Alterna's signature Caviar Extract and Sea Silk, the formula...

The Alterna Caviar Anti-Aging Replenishing Moisture Priming Leave-In Conditioner is a lightweight, leave-in conditioning spray, formulated with Moisture Restoring Complex, to detangle & prime fine, dry hair, providing heat protection & a barrier to humidity for frizz control & style retention. Hair is left moisturized, manageable healthy, without added weight....

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo attracts, retains and rebalances moisture while protecting color, and improving the overall performance of dry, brittle hair. Formulated with Seasilk, Color Hold and UVA/UVB protection to shield from color fade, daily stresses and future damage. Incorporates Alterna's Age-Control Complex that includes caviar extract, vitamin...

DESCRIPTION: Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner enhances softness and manageability of damaged, brittle hair and combats existing and future damage. This rich formula is infused with potent restorative ingredients to nurture, strengthen and fortify and help prevent breakage and split ends. CAVIAR Anti-Aging Restructuring Bond Repair Conditioner is...

DESCRIPTION: Alterna Caviar Restructuring BOND REPAIR Shampoo gently yet effectively cleanses hair, removing product buildup, excess oil and impurities while helping to reinforce the hair surface for a renewed feel and look. CAVIAR Anti-Aging Restructuring Bond Repair Shampoo is proven to reduce hair breakage and split ends by more than...

A quick drying hold spray that seals styles with matte shine and long-lasting humidity resistance without stickiness or flaking. Key Benefits: Lasting hold for elegant styles Moisture and shine for demanding clients Strong hold, dry touch Free from stiffness, stickiness or flaking What it is formulated without: Parabens Sulfates Phthalates...