CHI Color Illuminate Shampoo Platinum Blonde

Revive hair color with CHI Color Illuminate Color-Enhancing Shampoos. Reduce yellow tones, tone down brassiness, and refresh your hair color with this color-enhancing shampoo. Keep your hair color looking fresh with every wash.

Natural extract blend of Chamomile Flower, Lavender Flower, Peppermint Leaf, Clary Sage and Comfrey Leaf helps minimize split ends, provides nourishment to support shine and luster, and helps to soften and condition hair.

Who It's For:

• For the professional stylist looking for a color-enhancing shampoo to retail clients for use in between salon services.
• For the salon client looking for a color maintenance shampoo that cleanses while replenishing pigment and tones between salon visits. Color Illuminate Shampoo helps extend the life of chemically processed color whilst restoring moisture and shine.
• For consumers looking to enhance natural hair color tones without the commitment or damage from chemical processing.

Featuring Silk Amino Complex for ultimate color deposit and natural extracts to enhance shine, minimize split ends and nourish the hair. Cleanses hair and scalp and deposits cool violet tones to neutralize yellow tones. Recommended for natural hair color and color-treated hair. Use regularly, rotating with your daily shampoo.

• Recommended for levels 7 (dark blonde) -10 (light blonde)
• Can be used on grey hair to neutralize yellow tones
• Can be used to intensify grey and silver tones