COLOR WOW

A revolutionary approach to conditioning. Unlike typical formulas, Color Security Conditioners are uniquely formulated with NO typical conditioning ingredients that can oxidize on the hair, corrupting color and turning it brassy Instantly smoothes, detangles, hydrates and silkens color-treated hair using ONLY translucent, non-color-corrupting agents Formulas for fine-to-normal and normal-to thick textures...

Unlike typical formulas, Color Security Conditioners are uniquely formulated with NO typical conditioning ingredients that can oxidize on the hair, corrupting color and turning it brassy Instantly smoothes, detangles, hydrates and silkens color-treated hair using ONLY translucent, non-color-corrupting agents Formulas for fine-to-normal and normal-to thick textures

This renegade shampoo is leading the “bare hair revolution” - Unlike typical shampoos, Color Security Shampoo is uniquely formulated with: NO silicones or natural oils  NO conditioning gums NO pearlizing agents NO thickening resins NO parabens Contains no ingredients that leave behind residues which can dull color or even worse...

CURL WOW for curly/coily hair types for types This innovative range features Naked Technology developed by Dr. Joe Cincotta in our in-house lab. Finally, it is possible to transform dry, frizzy, wiry curls into silky, glossy, bouncy bundles without feeling like there is anything on the hair! No weight, no...

CURL WOW for curly/coily hair types for types This innovative range features Naked Technology developed by Dr. Joe Cincotta in our in-house lab. Finally, it is possible to transform dry, frizzy, wiry curls into silky, glossy, bouncy bundles without feeling like there is anything on the hair! No weight, no...

CURL WOW for curly/coily hair types for types This innovative range features Naked Technology developed by Dr. Joe Cincotta in our in-house lab. Finally, it is possible to transform dry, frizzy, wiry curls into silky, glossy, bouncy bundles without feeling like there is anything on the hair! No weight, no...

CURL WOW for curly/coily hair types for types This innovative range features Naked Technology developed by Dr. Joe Cincotta in our in-house lab. Finally, it is possible to transform dry, frizzy, wiry curls into silky, glossy, bouncy bundles without feeling like there is anything on the hair! No weight, no...

CURL WOW for curly/coily hair types for types This innovative range features Naked Technology developed by Dr. Joe Cincotta in our in-house lab. Finally, it is possible to transform dry, frizzy, wiry curls into silky, glossy, bouncy bundles without feeling like there is anything on the hair! No weight, no...

Powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant through 3-4 shampoos. Benefits: Award-winning waterproofing technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture Delivers silky, glassy-smooth, super frizz-resistant styles Heat-activated formula contains heat...

Meet the “curl whisperer”! Breakthrough, light-as-water spray air-dries to deliver the silky, glossy, perfectly defined, “crunch-free” curls of your dreams! Finally! A “one and done” styling solution for most waves, classic curls and spirals. Delivers all the combined benefits of out-dated  gels, serums and heavy creams but feels like nothing...

You need to see it to believe it! Humidity proofing…plus silky smooth texture! Lasts up to 2 to 3 shampoos! Color chemicals leave hair porous and vulnerable to humidity. Dreaded moisture gets in – hair gets puffy, frizzes out! DREAM COAT, inspired by new textile technology, covers each hair strand with an...

When your hair losses mass and becomes limp and lifeless, Color Wow's Dream Cocktail Carb-Infused is your go-to solution. Power-packed with a high-carb complex, this heat-activated formula delivers an instant thickening effect for fine and limp strands so that your hair looks and feels fuller. The leave-in treatment also gives...

Dream Cocktail Coconut-Infused from Color Wow is a heat-activated, leave-in treatment that bonds a new lubricating layer to your hair's surface to restore its shine, flexibility, and silkiness. It keeps your hair hydrated and increases manageability by bonding to hair's surface and mimicking the outer lubricating layer that is usually...

Color Wow's Dream Cocktail Kale-Infused helps you keep breakage at bay. Sulfur-rich blue sea kale, which reinforces hair's natural, internal cysteine bonds, fortifies each strand and increases your hair's resilience. This leave-in treatment also helps detangle and smooth strands for an overall healthier and silkier look. Key Ingredients: Blue Sea...

The key to picture-perfect color! This gentle spray extracts metal, minerals and elements from well and tap water. Works in just 1-3 minutes No heat, no cap, no messy mixing required Removes metals that accelerate color-processing for more controlled, predictable results Hair is instantly lighter, brighter...highlights heightened, dimensions deepened Removes...

If you want the kind of sexy iconic hair Chris Appleton is famous for, super healthy, supple, glossy hair texture, this is the masque for you! Perfect for all hair types: fine, thin, coarse, frizzy, curly, wavy. Best treatment for dry, dehydrated, or damaged hair. Essential treatment for color-treated, chemically-treated,...

An on-the-spot fix when hair gets bent out of shape. Applied to dried hair, instantly re-conditions, eliminates frizz and creates a smooth, polished surface. Can simply by smoothed over frizzy sections to create a more polished, healthier appearance. Or, for a more professional looking blow-dry, apply to dry hair section by section,...

Delivers epic shine + brilliant color! Loaded with re-lubricating humectants, 75% of the formula works inside the hair to help restore elasticity and suppleness. Then, the serum portion of the formula wraps around the outside of the hair, forming a crystal clear, high-gloss sheath to lockdown the cuticle and lock in...

The cure for flat hair! Major spring and lift without distorting color. Raise the Root is the height of success for fine, flat, color-treated hair. Unique translucent, flexible polymers form a thickening “spring” around strands, giving hair flexible, upright staying power. Contains a UV filter to help preserve color and...

Speed Dry cuts drying time BY OVER 30% with new technology that helps “squeeze out” water while also fortifying fragile, color-treated hair. Unlike typical blow-dry sprays IT contains NO alcohol which can further dehydrate color-treated hair. Typical blow-dry sprays use alcohol to evaporate excess water, which further dehydrates color-treated hair. Instead...