Joico Color Intensity Ruby Red 4oz

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as you color with K-PAK's exclusive Quadramine Complex to leave hair in superb, shiny condition.

Features & Benefits:

• Provides vibrant color
• Enriched with Kukui nut oil
• Leaves hair shiny

How to Use:

• Apply to clean, dry hair 1/4 inch (1/2 cm) from the scalp
• Process for 20 minutes
• For maximum vibrancy: pre-lighten hair prior to application
• For improved longevity: process with heat
• Rinse well