Products

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Discover a dazzling spectrum of bold, brilliant color with Joico Color Intensity! These intensely concentrated pigments are designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Discover a dazzling spectrum of bold, brilliant color with Joico Color Intensity! These intensely concentrated pigments are designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity’s intermixable formula can be applied straight from the tube, or mix and mingled to your heart’s content for endless...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

The True Lav Color Intensity Color System from Joico Vero K-PAK is a color processing system that allows hair color artists to create vibrant, on-trend, insanely intense colors. This multi-colorable palette of semi-permanent, as well as a Clear Mixer, lets you create any hue, tone, or nuance. Features & Benefits:...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Colorful Anti-Fade Conditioner for color longevity - this brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine, while cloaking hair with true and steady protection against the big fade. Here's Why You'll Love It: Instantly detangles and nourishes color-treated hair...

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor. Here's Why You'll Love It: Free of SLS/SLES Sulfates Gently...

For color longevity - imagine an instant, noticeable, stunning hit of vibrancy – the kind of punch that boosts the brilliance of haircolor. That’s what you get with Glow Beyond, the anti-faded serum that puts the spotlight on radiance, while helping to protect hair against harsh, color-fading UV rays. Formulated...

Introducing Defy Damage Invincible Frizz-Fighting Bond Protector, a multi-tasking conditioning spray that nourishes hair with an invisible cloak of protection against humidity, thermal damage, and pollution. 24-hour frizz protection Instant softness & shine Bond protection Thermal protection up to 450F° Guards against pollution

Delivering instantly transformative results, KBOND20 merges award-winning hair repair with Defy Damage protection for 5X stronger hair. Featuring 20 superpower ingredients, it rebuilds, strengthens, and safeguards each strand. Benefits: Strength-building masque Rich hydration Instantly detangles Directions:  Cleanse hair with either Defy Damage Protective Shampoo. Apply KBOND20 to damp hair. Leave...

Defy Damage Protective Masque for bond strengthening & color longevity. Prevents and protects from daily damage Boosts vital moisture without weighing Instantly detangles Leaves hair soft, shiny, resilient, and healthy-looking

Defy Damage Protective Masque for bond strengthening & color longevity Helps to rebuild broken hair bonds Deeply replenishes hair without weighing it down See results after the very first use Proactively builds hair’s resistance to damage Leaves hair soft, shiny, and healthy-looking

Defy Damage Protective Shampoo for bond strengthening & color longevity Free of SLS/SLES Sulfates Decadently rich lather for a luxurious cleansing experience Gently sloughs away dirt and debris without roughing up the hair cuticle or stripping vibrant color Leaves hair soft, shiny, resilient, and healthy-looking

Defy Damage Protective Shield guards against thermal and UV damage Instant daily protection from damaging heat, UV, and environmental exposure Makes hair 4X more resistant to breakage during heat styling Protects against color fade Leaves hair soft, shiny, and healthy-looking

Rise and shine with Defy Damage Sleepover, our bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortifies bonds through the night, this no-rinse treatment delivers softer, shinier, visibly healthier looking hair by morning. Think beauty-packed slumber party for your hair. A zero-effort, sleep-in treatment that...

Dream blowouts do come true! Get the luxuriously soft, smooth, long-lasting blowout of your dreams! Up to 50% faster drying time Reduces breakage by over 75% Heat protection up to 450°F

Shine-boosting Flip Turn is the spray that never flakes out on you. Work all the angles with ease –the innovative nozzle does the job for you. Joico's Flip Turn volumizing finishing spray, sprays from every angle - even upside down! - to inject styles with head-turning, bodacious volume that lasts...

Texturize, volumize and dramatize with every shake! For all hair types, this liquid-to-powder finishing texturizer instantly takes your style from ordinary to extraordinary! Plush yet airy texture and lift Touchable moldable layerable styling grip Dramatic volume and fullness at the roots

The instant you spray it on, this brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, flat irons, and other damaging heat-styling tools. Along with it? A healthy, glossy sheen that fortifies strands and locks out hair-dulling pollutants. Heat Hero doesn’t just guard against...

Don’t let your fresh blowout or pristine flat-iron style go unprotected against rainy, humid weather. This light-hold humidity-buster works tirelessly, depositing an invisible, 24-hour shine-shield of frizz and static protection over all your hard work. It’s an all-in-one frizz fighter, amped-up with a bit of hold, shine, and protection against...

Forget about those dense, overly creamy moisturizing formulas that leave dry, fine hair flat and lifeless. Hydra Splash Hydrating Conditioner brilliantly detangles and replenishes elasticity with a lightweight formula that won't weigh down hair. Perfect for fine, medium, dry hair. Detangles even super fine strands Leaves hair feeling soft and...

A unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is the ultimate, light weight, thirst-quencher for fine, medium, dry, parched hair. Detangles even super fine strands Reduces frizz Won't weigh fine hair down Hydration for 24 hours when combined...

Even fine to medium hair gets thirsty... and deserves a tall drink of water that doesn't make it fall flat. The luxurious lather of Hydra Splash Hydrating Shampoo swiftly cleanses away residue without stripping much needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy. Perfect for fine, medium,...

Perfect as a pre blow dry and reduce frizz, leave in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes frizz that results in brilliantly supple, soft, shiny hair. Boosts softness and shine Reduces frizz Won't weigh fine strands down

Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. Delivering easy-to-comb glide power and a unique, lightweight feel, this daily-use conditioner nourishes fine strands with a barely-there touch. Features & Benefits: Helps strengthen and...

JoiFull Volumizing Shampoo leaves strands clean with a sheen uniquely nourished and ready for the extraordinary body with a natural feel. Providing a pristine foundation for luscious, voluminous, airy body, JoiFull Volumizing Shampoo preps you for healthy, natural-lookingfullness.  Features & Benefits: Rich lather gently but thoroughly cleanses the hair Adds instant lightweight...

Dreaming of bigger and better hair? Here's the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, crunchy residue of typical volumizers. With JoiFull Volumizing Styler, you'll experience the unique glide and slip of an airy crème, plus the molding and shaping power of a gelée…all in one...

Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula –which locks in shine and hydration and locks OUT pollution* and humidity –coaxes those spirited strands into shape. There’s a whole lot more to JoiGelFirm than...

You want hold, shine, pliability, and movement, without crunchy stiffness. This right-in-the-middle Styling Gel is designed to deliver all the right stuff –plus moisture, body, and protection from pollution* –in one fell swoop. There’s a whole lot more to JoiGel Medium than just manageable hold. Consider it your do-everything styler...

Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. JoiMist Firm–with Level 9 hold - commits your style to memory; no touch-ups needed. JoiMist Firm locks in Level 9 style and locks out...

Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. JoiMist Medium –with Level 6 hold --commits your style to memory; no touch-ups needed. JoiMist Medium gives you just the right amount of hold...

Think of JoiWhip as the mousse with a mission: to boldly boost body and shine in one airy “poof” of protection. Creates lasting volume and body Boosts shine Fights frizz and flyaways Thermal protection Protects against pollution Paraben-free Silicone-free How To Use: Shake well. Hold can upside down and dispense...

Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities that styling products, chlorine, hard water, and pollutants can leave behind. Our color-safe clarifier delves deep to remove product residue, excess oil, and impurities that...

Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner. Joico's extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime to strengthen hair and reduce breakage. A...

At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that’s “just light” for fine strands, yet nourishing enough for thicker tresses, this go-to oil blend delivers instant wow-factor plus powerful protection to ensure your shade glows the distance....

With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger. It’s no wonder it’s known as the “secret to lust-worthy locks." If color care is self-care, then this hair-loving treatment is one of the kindest things...