Products

Cleanse hair while creating volume and a healthier scalp with body building panthenol and our exclusive Regenerative Complex infused with pea sprout, ginger and ginseng extracts, creating the optimal environment for healthier hair growth and fuller-looking hair.    Benefits: Volumize Stimulating Scalp Sulfate-Free Key Ingredients: Ginger, pea sprout and ginseng...

Swiftly muss up hair, creating piecey texture and adding instant volume and shine with this lightweight styling spray that is enhanced with our exclusive Sea Complex, an infusion of seaweed extracts and nourishing seaberry oil.  Benefits: Texturize Add Shine Boost Volume Key Ingredients: Seaweed and kelp extracts Seaberry oil Hair...

Rehydrate and revitalize super dry hair with an infusion of hyaluronic acid and herbs in a luxurious and creamy treatment.  Benefits: Rehydrate Revitalize Nourish  Key Ingredients: Hyaluronic acid Hair Type: Perfect for All Hair Types How To Use:  Massage into damp hair Leave for 1-2 minutes before rinsing

Increase elasticity, help seal split ends and get a soft, glossy finish with this leave-in serum enriched with vitamin C. Ideal for dry or damaged hair.  Benefits: Reduce Breakage Smooth & Shine Soften Hair Key Ingredients: Vitamin C Plant-based squalane Hair Type: Perfect for Straight Hair Types How To Use:...

Add strength and shine using this nourishing, vegan conditioner containing vitamin C and plant-based squalane to help increase collagen, add elasticity and fortify the cuticle. Benefits: Strengthens Hair Adds Elasticity  Moisturizes Key Ingredients: Vitamin C Plant-based squalane Hair Type: Perfect for Straight Hair Types How To Use: Massage into damp...

Gently cleanse and strengthen hair using this vegan shampoo that contains vitamin C and plant-based squalane to help lock in moisture, increase collagen, add elasticity and strength. Benefits: Adds Elasticity  Strengthens Hair Sulfate-Free Key Ingredients: Vitamin C Plant-based squalane Hair Type: Perfect for Straight Hair Types How To Use:  Massage...

Gently cleanse hair while restoring moisture, elasticity and shine with the infusion of herbs and hyaluronic acid in this hydrating shampoo.   Benefits: Seal in Moisture Adds Elasticity  Sulfate-Free Key Ingredients: Hyaluronic acid Hair Type: Perfect for Wavy Hair Types How To Use:  Massage into wet hair and rinse

Alterna Caviar Anti-Aging Replenishing Moisture CC Cream is a leave-in hair treatment and styling cream that perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV color protection, manageability, and strength-everything your hair needs to look absolutely beautiful, healthy, and...

DESCRIPTION: Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner enhances softness and manageability of damaged, brittle hair and combats existing and future damage. This rich formula is infused with potent restorative ingredients to nurture, strengthen and fortify and help prevent breakage and split ends. CAVIAR Anti-Aging Restructuring Bond Repair Conditioner is...

Alterna Caviar Anti-Aging Replenishing Moisture Masque is an intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky and youthfully restored. This once-a-week treatment provides an exceptional dose of moisture to completely rejuvenate dry, coarse, and damaged hair. Formulated with Alterna's signature Caviar Extract and Sea Silk, the formula...

The Alterna Caviar Anti-Aging Replenishing Moisture Priming Leave-In Conditioner is a lightweight, leave-in conditioning spray, formulated with Moisture Restoring Complex, to detangle & prime fine, dry hair, providing heat protection & a barrier to humidity for frizz control & style retention. Hair is left moisturized, manageable healthy, without added weight....

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo attracts, retains and rebalances moisture while protecting color, and improving the overall performance of dry, brittle hair. Formulated with Seasilk, Color Hold and UVA/UVB protection to shield from color fade, daily stresses and future damage. Incorporates Alterna's Age-Control Complex that includes caviar extract, vitamin...

The ultimate protection against hot tools, Caviar Anti-Aging Perfect Iron Spray protects each strand up to 450 F. This heat-activated spray locks in moisture, sealing and smoothing the hair cuticle to eliminate frizz and split ends, and locks out humidity, preventing style reversion for sleek or curly locks that last....

Alterna Caviar Anti-Aging Perfect Texture Finishing Spray is a multi-tasking working and finishing aerosol finishing spray that adds dimensional texture, shape and movement to all hair types. Boosts fullness for fine, limp hair. Free of sulfates, parabens, sodium chloride, phthalates, and gluten. How To Use: Hold can 8-12 inches from...

Lightweight nourishing balm delivers flawless blowouts and cuts down on style time. Create sleek, smooth blowouts with radiant shine and condition and enrich hair allowing for easier brush glide. Provides protection against damage from heat-styling tools and reduces drying time. How To Use: Apply evenly throughout damp hair before blow...

Sweep on this airy mineral foundation for a luminous sheer to medium coverage that feels like silk. Airy mineral foundation provides luminous sheer-to-medium coverage that feels like silk A loose mineral foundation that gives a sheer to medium coverage. Available in cool (pink undertone), warm (yellow undertone) and neutral shades...

All-in-one refillable brush for Amazing Base Loose Mineral Powder 4-in-1 foundation, concealer, powder and SPF 20 broad spectrum (UVA/UVB) sun protection. Note that the following shades are rated SPF 15: Cocoa, Mahogany, Velvet and Warm Brown Sheer-to-medium coverage with a luminous finish Conceals redness and diffuses the appearance of fine...

Includes 3 Refills per pack Cocoa, Mahogany, Velvet and Warm Brown shades rated SPF 15. All other shades rated SPF 20 *Amazing Base Loose Mineral Powder Refillable Brush Is Sold Separately* These are refills for that specific brush. 

A mattifying finishing powder that will work for all skin types.

American Crew 2-in-1 Skin Moisturizer & Beard Conditioner becomes a true ally that moisturizes the skin while conditioning the short beard of men. In this sense, this lightweight product helps men's beards look soft and conditioned, while also moisturizing the skin beneath. In this way, both are fully cared for and...

American Crew 3-in-1 Chamomile + Pine is an all-in-one shampoo, conditioner, and body wash formulated with relaxing Chamomile and Pine scent. Benefits: Cleanses and moisturizes the hair and body while providing a rich, luxurious lather to remove dirt, sweat and styling products. Supports and replenishes the skin’s natural moisture barrier....

All-in-one shampoo, conditioner, and body wash formulated with energizing Ginger and Tea scent. Benefits: Cleanses and moisturizes the hair and body while providing a rich, luxurious lather to remove dirt, sweat and styling products. Supports and replenishes the skin's natural moisture barrier. Aromachology inspired Ginger + Tea fragrance helps you...

American Crew 3-in-1 Shampoo has a formula with a triple action that acts as a shampoo, a hair and even beard conditioner and as a body wash. In this sense, this product makes the whole bathing process much more practical and faster since with just one product you can make your...

American Crew 3-in-1 Tea Tree cleanses and washes away oil from the hair, scalp, and body while deodorizing and neutralizing odor. It leaves hair conditioned and shiny and the skin feeling soft with a refreshing Tea Tree scent. Packaging is made with 80% post-consumer recycled plastic. Benefits: Cleanses and washes...

Beard conditioner and styler. A soft balm that tames and conditions the beard with flexible application for styling. Benefits: Sweet Almond Oil and Shea Butter condition the beard while adding shine. How To Use: Use as a finishing beard product for conditioning and as a styling tool. Place a small...

An oil based formula specially designed for beard care, with beneficial oils that instantly conditions and keeps the beard soft and well-groomed. Lightweight, fast-absorbing formula. Benefits: Arganda Spinosa Kernel Oil “Argan Oil”: Nourishes, regenerates and provides protective properties for a healthy appearance. Cyperus Esculentus Root Oil: Leaves the beard shiny....

Boost Powder adds maximum volume and texture to hair. Its powder formulation lift hair directly at the roots, leaving them with a thicker effect. Features: ACPuck Revitalizes and fixes hair. Provides suppleness and smoothness. Leaves a matte finish. Volume that lasts all day long. How To Use: Pour a small amount...

Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. For medium hold with medium shine. Benefits: Water...

Use to create a straight, sleek look or to soften naturally curly or wavy hair with conditioning elements such as aloe vera. Repels moisture to keep styles intact and provides excellent hold and shine. For high hold with high shine. Benefits: ACPuck Aloe Vera Gel: Provides emoliency and moisturizing properties. Lanolin:...

Concentrated styling power lets you manipulate hair into any style. Made with natural extracts and beeswax, this unique compound maintains touchable shape and texture. Works well for short styles and those who seek a styling product with a more natural, subtle fragrance. Molding Clay is also a product of choice...

Works well for curly hair and provides a modern, flexible alternative to styling gels. Use it to create classic, slicked back looks or for control in any hair type. For medium hold with high shine. Benefits:  Water Based: Shampoos out easily without residue. Lanolin: Provides tremendous shine and pliable hold....

American Crew Classic Grooming Spray is for those wanting a natural look with definition. This versatile, light-hold styling spray can be used before styling or when hair is dry to keep styles in place. With a buildable formula, you can control the level of hold based on how much you apply....

Enriched with Vitamin B5 for moisture, our silicone-free Daily Cleansing Shampoo is ideal for an everyday haircare routine. The nondrying vegan formula washes away excess oil, leaving hair more manageable, looking healthy, and feeling soft. Infused with our energizing, naturally certified American Crew Citrus Mint signature fragrance. Best for men...

Daily Deep Moisturizing Shampoo is a hair and scalp wash rich in conditioning emollients that leaves hair feeling soft all day without causing build-up or greasy hair. The ultra-hydrating formula cleanses while the naturally certified American Crew Citrus Mint signature fragrance energizes and invigorates. Infused with moisturizing Vitamin B5 to...

American Crew Daily Moisturizing Conditioner This conditioner has a triple-action formula perfect for men with normal to dry hair. That said, one of the main actions of this conditioner is to restore the hair fiber, detangling all the hair and ensuring maximum hydration without weighing it down. On the other hand,...

For added texture or increased definition. Beeswax provides a natural, pliable hold for various lengths. Wax-like consistency provides a matte finish while still remaining easy to distribute through hair. Defining Paste is similar to Fiber in texture and effects but is easier to use and distribute through hair. It can...

A styling cream that combines flexibility with control, gives your hair refined texture and a natural shine finish. For medium hold with natural shine. Works well with short to medium length hair. Benefits: Polyethylene Glycol Polymers: Helps create the visible fibers in the product. Methyl Gluceth-20: A gentle emollient imparts...

Lightweight, fibrous hair foam that provides long-lasting manageable volume with medium hold and natural shine. Works well with medium to longer length hair. Benefits: Provides manageable volume. Medium long-lasting hold. Heat protection. Natural shine finish. Adds structure and body to the hair. How To Use: Shake well before use. Apply...

Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. This alcohol-free gel is superior in hold and shine and has a low pH to prevent drying of the scalp. Benefits: Dual Polymer Complex: Provides...

Heavy hold water based pomade perfect for creating sleek, smooth styles, sculpting and styling. For heavy hold with high shine. Benefits: ACPuck Glycerin: Provides smooth and easy application. PVP: Provides long lasting hold and style. Water Based: A combination of surfactants allows easy removal. How To Use: Use for styles that...

Matte Clay's texturizing formula provides a workable medium hold and a silky matte finish that easily helps create a wide range of hairstyles. Ideal for shorter to medium length hair. Benefits: ACPuck Provides long-lasting, workable hold. Builds texture. Washes out easily. Doesn’t leave the hair feeling greasy. How To Use: Work...

The American Crew Matte Clay Spray, formulated with Kaolin Clay, provides major texture and body to the hair, and has strong medium hold that lasts all day. Benefits: ACStyling Provides volume, thickness and texture to the hair Long-lasting hold that washes out easily Suitable for men with medium-length hair Easy to...

Enriched with Sage, Ginseng, and Quillaja, Medium Hold Spray Gel provides a natural look and feel with medium hold. Excellent for blow drying and hair of all lengths, this product can be used on damp or dry hair. Benefits: ACStyling PVP/VA Copolymer: Holding agent with excellent flexibility, aids in styling support...

An airy, weightless whipped formulation that provides subtle texture and control for a natural, effortless look. This unique styling whip readily absorbs into hair - providing definition and separation without adding weight or stickiness - to deliver a light, pliable hold and natural shine for healthy looking hair. Benefits: ACPuck Delivers...

100% Pure Argan Oil deeply hydrates and nourishes skin. This instant performer easily absorbs into skin delivering a dewy hydrated glow. Use on its own or add to daily moisturizer, cuticles and hair ends.  GLOW-BOOSTING SKIN, HAIR & NAILS. PS - can be used alone or with a partner to...

Let the therapeutic properties of Mustard go to work pulling nasty toxins from your skin, while the spirit of Wintergreen, Eucalyptus and Rosemary surround you in a curative cape, leaving you feeling top-notch.  Iconic Mustard Bath Our best-selling, ever-popular Iconic Mustard Bath. Crafted with 100% pure plant energy, sought-after since...

Meet your sole mate! Soothe sore soles and mend damage with repairing Cocoa Butter, softening Shea Butter, Ground Cloves and refreshing Peppermint Oil. One application and cracked, dry skin is on its way to spongy softness. Created WITH: Cocoa Butter, Shea Butter, Clove, Peppermint Oil. Created WITHOUT: Mineral Oil, Parabens, Propylene Glycol,...

Instant moisture. Bid dry, water-starved skin a fond farewell. Super-hydrating Argan Oil, Apricot Kernel Oil and moisture giving Meadowfoam Oil cloak skin in silky-smoothness. Created WITH: Argan Oil, Apricot Kernel Oil, Meadowfoam Oil, Sesame Seed Oil. Created WITHOUT: Mineral Oil, Parabens, Propylene Glycol, Synthetic Colour. Texture, colour and scent may...