Products

Add body, refresh your style and create fuller hair with this lightweight, alcohol-free spray that is formulated with our Regenerative Complex containing powerful pea sprout extract.  Benefits: Volumize Refresh Spray Protects From Heat Key Ingredients: Ginger, pea sprout and ginseng extracts Hair Type: Perfect for Straight Hair Types How To...

Infused with natural curl enhancers, AG Care's firm hold Spray Gel acts as a thermal protector and will not stick to curling irons. Benefits: Protects from Heat Firm Hold High Shine Key Ingredients: Rice amino acids Bio-fermented tomato extract Hair Type: Perfect for Curly Hair Types How To Use: Use...

Eliminate brassy tones, add softness and help prevent breakage with this intense violet toning treatment.  Benefits: Brighten Blondes Neutralize Brass Nourishes Hair Key Ingredients: Violet base Sunflower seed Polyphenol blend of lavender, marigold, pine tree leaf, carnation, and red clover Shea butter Hair Type: Perfect for All Hair Types How...

Eliminate brassy tones from blonde and silver hair with this vivid, violet conditioner that also infuses hair with moisture and lustre.  Benefits: Brighten Blondes Neutralizes Brass Moisturizes Hair Key Ingredients: Violet base Sunflower seed Polyphenol blend of lavender, marigold, pine tree leaf, carnation, and red clover Hair Type: Perfect for...

Eliminate brassy tones caused by sun, UV and free radicals with this vivid, violet shampoo for blonde and silver hair.  Benefits:  Brighten Blondes Neutralizes Brass Sulfate-Free Key Ingredients: Violet base Sunflower seed Polyphenol blend of lavender, marigold, pine tree leaf, carnation, and red clover Hair Type: Perfect for All Hair...

Rich in organic Moroccan argan oil, add indescribable softness, shine and slip to all hair types with this lightweight and non-greasy formula that won’t weigh hair down or discolor blonde hair. Benefits: Softens Hair High Shine Lightweight Key Ingredients: Argan oil Hair Type: Perfect for Curly Hair Types How To...

Condition hair and add fuller volume with this weightless conditioner containing body building panthenol and our exclusive Regenerative Complex, infused with pea sprout, ginger and ginseng extracts to create the optimal environment for healthy hair growth and fuller-looking hair.  Benefits: Volumize Nourish Lightweight Key Ingredients: Ginger, pea sprout and ginseng...

Cleanse hair while creating volume and a healthier scalp with body building panthenol and our exclusive Regenerative Complex infused with pea sprout, ginger and ginseng extracts, creating the optimal environment for healthier hair growth and fuller-looking hair.    Benefits: Volumize Stimulating Scalp Sulfate-Free Key Ingredients: Ginger, pea sprout and ginseng...

Swiftly muss up hair, creating piecey texture and adding instant volume and shine with this lightweight styling spray that is enhanced with our exclusive Sea Complex, an infusion of seaweed extracts and nourishing seaberry oil.  Benefits: Texturize Add Shine Boost Volume Key Ingredients: Seaweed and kelp extracts Seaberry oil Hair...

Rehydrate and revitalize super dry hair with an infusion of hyaluronic acid and herbs in a luxurious and creamy treatment.  Benefits: Rehydrate Revitalize Nourish  Key Ingredients: Hyaluronic acid Hair Type: Perfect for All Hair Types How To Use:  Massage into damp hair Leave for 1-2 minutes before rinsing

Increase elasticity, help seal split ends and get a soft, glossy finish with this leave-in serum enriched with vitamin C. Ideal for dry or damaged hair.  Benefits: Reduce Breakage Smooth & Shine Soften Hair Key Ingredients: Vitamin C Plant-based squalane Hair Type: Perfect for Straight Hair Types How To Use:...

Add strength and shine using this nourishing, vegan conditioner containing vitamin C and plant-based squalane to help increase collagen, add elasticity and fortify the cuticle. Benefits: Strengthens Hair Adds Elasticity  Moisturizes Key Ingredients: Vitamin C Plant-based squalane Hair Type: Perfect for Straight Hair Types How To Use: Massage into damp...

Gently cleanse and strengthen hair using this vegan shampoo that contains vitamin C and plant-based squalane to help lock in moisture, increase collagen, add elasticity and strength. Benefits: Adds Elasticity  Strengthens Hair Sulfate-Free Key Ingredients: Vitamin C Plant-based squalane Hair Type: Perfect for Straight Hair Types How To Use:  Massage...

Gently cleanse hair while restoring moisture, elasticity and shine with the infusion of herbs and hyaluronic acid in this hydrating shampoo.   Benefits: Seal in Moisture Adds Elasticity  Sulfate-Free Key Ingredients: Hyaluronic acid Hair Type: Perfect for Wavy Hair Types How To Use:  Massage into wet hair and rinse

Caviar Anti-Aging Smoothing Anti-Frizz Conditioner is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep stands smooth, soft with less frizz for up to 72 hours.* Our pure Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help...

Caviar Anti-Aging Smoothing Anti-Frizz Nourishing Oil is a powerful treatment that combats dry and brittle hair and smooths the hair shaft while adding intense shine. It leaves hair lustrously shiny, smooth, and silky-soft. Our pure Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins A, C and...

Caviar Anti-Aging Smoothing Anti-Frizz Shampoo is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep stands smooth and soft with less frizz for up to 72 hours.* Our pure Caviar extract, rich in Omega 3 fatty acids, proteins, minerals and Vitamins A, C and D...

DESCRIPTION: The Alterna Caviar Anti-Aging Restructuring Bond Repair 3-in-1 Sealing Serum is designed to be a proactive and reactive powerhouse for damaged and aging hair. The triple-action concentrated formula consists of a biomimetic amino acid/lipid blend that imitates those naturally found in hair to help seal, repair and protect strands...

Alterna's Caviar Anti-Aging Clinical Densifying Foam Conditioner is a luxurious self-foaming, densifying conditioner that provides weightless moisture and hydration to the hair. Formulated with Amla Indian Gooseberry to increase moisture and hydration to the hair and make hair appear fuller. It's also formulated with Red Clover to improve hair thickness...

Now featuring even more powerful, transformative ingredients including Indian Gooseberry renowned for improving hair thickness, strength and softeness. Alterna's Caviar Anti-Aging Clinical Densifying Scalp Treatment is designed to create thicker, fuller looking hair. Formulated with Amla Indian Gooseberry to boost hair fullness and volume, while Red Clover improves hair thickness...

Alterna Caviar Anti-Aging Replenishing Moisture CC Cream is a leave-in hair treatment and styling cream that perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV color protection, manageability, and strength-everything your hair needs to look absolutely beautiful, healthy, and...

DESCRIPTION: Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner enhances softness and manageability of damaged, brittle hair and combats existing and future damage. This rich formula is infused with potent restorative ingredients to nurture, strengthen and fortify and help prevent breakage and split ends. CAVIAR Anti-Aging Restructuring Bond Repair Conditioner is...

Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Smoothing Gelee is a transformative geleé that provides instant smooth perfection on all hair types.This lightweight surge of hydration conditions the hair, smoothing unwanted frizz and providing light definition with high shine. Use this versatile formula on wet hair before air drying or heat...

Alterna Caviar Anti-Aging Replenishing Moisture Masque is an intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky and youthfully restored. This once-a-week treatment provides an exceptional dose of moisture to completely rejuvenate dry, coarse, and damaged hair. Formulated with Alterna's signature Caviar Extract and Sea Silk, the formula...

The Alterna Caviar Anti-Aging Replenishing Moisture Priming Leave-In Conditioner is a lightweight, leave-in conditioning spray, formulated with Moisture Restoring Complex, to detangle & prime fine, dry hair, providing heat protection & a barrier to humidity for frizz control & style retention. Hair is left moisturized, manageable healthy, without added weight....

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo attracts, retains and rebalances moisture while protecting color, and improving the overall performance of dry, brittle hair. Formulated with Seasilk, Color Hold and UVA/UVB protection to shield from color fade, daily stresses and future damage. Incorporates Alterna's Age-Control Complex that includes caviar extract, vitamin...

The ultimate protection against hot tools, Caviar Anti-Aging Perfect Iron Spray protects each strand up to 450 F. This heat-activated spray locks in moisture, sealing and smoothing the hair cuticle to eliminate frizz and split ends, and locks out humidity, preventing style reversion for sleek or curly locks that last....

Alterna Caviar Anti-Aging Perfect Texture Finishing Spray is a multi-tasking working and finishing aerosol finishing spray that adds dimensional texture, shape and movement to all hair types. Boosts fullness for fine, limp hair. Free of sulfates, parabens, sodium chloride, phthalates, and gluten. How To Use: Hold can 8-12 inches from...

Lightweight nourishing balm delivers flawless blowouts and cuts down on style time. Create sleek, smooth blowouts with radiant shine and condition and enrich hair allowing for easier brush glide. Provides protection against damage from heat-styling tools and reduces drying time. How To Use: Apply evenly throughout damp hair before blow...

Alterna Caviar Anti-Aging Multiplying Volume Conditioner is a rich conditioner that helps seal in moisture, give long lasting body and lightweight moisture. Formulated with Alterna's signature Caviar Extract and volume building Marine Plumping Complex, this formula helps fine, limp hair have fullness, body and lightweight volume while retaining hair's moisture....

Alterna Caviar Anti-Aging Multiplying Volume Shampoo is a gentle daily cleanser that helps thicken hair from root to tip while cleansing.  Formulated with our signature Caviar Extract and our volume building Marine Plumping Complex, this formula helps fine, limp hair have renewed fullness and lightweight volume while retaining moisture and...

Alterna Caviar Anti-Aging Multiplying Volume Styling Mist is a multi-tasking treatment styler that nourishes, replenishes and preserves the health of hair strands, while delivering more fullness and volume. This styling multi-tasker, formulated with Alterna's signature Caviar Extract and volume building Marine Plumping Complex, helps create lasting touchably soft volume from...

Alterna Caviar Anti-Aging Multiplying Volume Styling Mousse is a lightweight styler that is clinically proven to thicken and strengthen your hair. This body building formula adds big volume and just the right amount of texture to hair, to create the perfect voluminous style. Formulated with Alterna's signature Caviar Extract and...

Sweep on this airy mineral foundation for a luminous sheer to medium coverage that feels like silk. Airy mineral foundation provides luminous sheer-to-medium coverage that feels like silk A loose mineral foundation that gives a sheer to medium coverage. Available in cool (pink undertone), warm (yellow undertone) and neutral shades...

All-in-one refillable brush for Amazing Base Loose Mineral Powder 4-in-1 foundation, concealer, powder and SPF 20 broad spectrum (UVA/UVB) sun protection. Note that the following shades are rated SPF 15: Cocoa, Mahogany, Velvet and Warm Brown Sheer-to-medium coverage with a luminous finish Conceals redness and diffuses the appearance of fine...

Includes 3 Refills per pack Cocoa, Mahogany, Velvet and Warm Brown shades rated SPF 15. All other shades rated SPF 20 *Amazing Base Loose Mineral Powder Refillable Brush Is Sold Separately* These are refills for that specific brush. 

A mattifying finishing powder that will work for all skin types.

American Crew 2-in-1 Skin Moisturizer & Beard Conditioner becomes a true ally that moisturizes the skin while conditioning the short beard of men. In this sense, this lightweight product helps men's beards look soft and conditioned, while also moisturizing the skin beneath. In this way, both are fully cared for and...

American Crew 3-in-1 Chamomile + Pine is an all-in-one shampoo, conditioner, and body wash formulated with relaxing Chamomile and Pine scent. Benefits: Cleanses and moisturizes the hair and body while providing a rich, luxurious lather to remove dirt, sweat and styling products. Supports and replenishes the skin’s natural moisture barrier....

All-in-one shampoo, conditioner, and body wash formulated with energizing Ginger and Tea scent. Benefits: Cleanses and moisturizes the hair and body while providing a rich, luxurious lather to remove dirt, sweat and styling products. Supports and replenishes the skin's natural moisture barrier. Aromachology inspired Ginger + Tea fragrance helps you...

American Crew 3-in-1 Shampoo has a formula with a triple action that acts as a shampoo, a hair and even beard conditioner and as a body wash. In this sense, this product makes the whole bathing process much more practical and faster since with just one product you can make your...

American Crew 3-in-1 Tea Tree cleanses and washes away oil from the hair, scalp, and body while deodorizing and neutralizing odor. It leaves hair conditioned and shiny and the skin feeling soft with a refreshing Tea Tree scent. Packaging is made with 80% post-consumer recycled plastic. Benefits: Cleanses and washes...

Beard conditioner and styler. A soft balm that tames and conditions the beard with flexible application for styling. Benefits: Sweet Almond Oil and Shea Butter condition the beard while adding shine. How To Use: Use as a finishing beard product for conditioning and as a styling tool. Place a small...

An oil based formula specially designed for beard care, with beneficial oils that instantly conditions and keeps the beard soft and well-groomed. Lightweight, fast-absorbing formula. Benefits: Arganda Spinosa Kernel Oil “Argan Oil”: Nourishes, regenerates and provides protective properties for a healthy appearance. Cyperus Esculentus Root Oil: Leaves the beard shiny....

Boost Powder adds maximum volume and texture to hair. Its powder formulation lift hair directly at the roots, leaving them with a thicker effect. Features: ACPuck Revitalizes and fixes hair. Provides suppleness and smoothness. Leaves a matte finish. Volume that lasts all day long. How To Use: Pour a small amount...

Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. Provides a strong, pliable hold with a matte finish. Works well in shorter hair, 1-3 inches in length. For high hold with low shine. Benefits: ACPuck Lanolin: Humectant and emollient responsible for unsurpassed hold. Cetyl Palmitate: An emollient that provides...

Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. For medium hold with medium shine. Benefits: Water...

Use to create a straight, sleek look or to soften naturally curly or wavy hair with conditioning elements such as aloe vera. Repels moisture to keep styles intact and provides excellent hold and shine. For high hold with high shine. Benefits: ACPuck Aloe Vera Gel: Provides emoliency and moisturizing properties. Lanolin:...