Products

New for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. It’s the best helping hand your curls could ask for! The patented DevaFuser helps dry your curls with gorgeous shape, definition, and touchable volume. The innovative 360-degree airflow surrounds curls and gets right to...

Discover what your curls can do when you dry them right. Smooth, absorbent microfiber texture helps absorb excess moisture and enhances curl shape without roughing them up so your curls dry with more definition and less frizz. Hypo-allergenic, anti-static material for curls that stay put. Features an easy storage hanging...

New for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. When you’re short on time and long on tasks, this towel wrap is your new bestie. The soft, microfiber fabric helps dry your curls without roughing them up like a terrycloth towel tends to...

New for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. Stay-put style with flexibility. Wind- and humidity-resistant spray gives you flexible hold, frizz control and shine. This no-crunch finishing styler also is humidity and wind resistant, adds shine maintains moisture and is lightweight and...

New for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. Give your curls a body boost! This lightweight foam with the Airy Volume Complex provides curls with fullness, touchable definition and frizz control, plus humidity resistance for up to 48 hours! This lightweight foam...

New for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. This quick-absorbing, leave-in conditioner with a moisture preserving blend quenches dry, coarse curls leaving them nourished and soft with frizz control and shine. This quick-absorbing, leave-in conditioner with a moisture preserving blend also allows...

New for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. If you have dry, medium to coarse curls, this low-lathering cleanser with a rich moisture preserving blend leaves them shiny, bouncy and hydrated. This low-lathering cleanser with a rich moisture preserving blend also gently...

New for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. Melt on our ultra-rich conditioning mask. This treatment with a rich moisture preserving blend eases detangling, reduces frizz and nourishes dry curls without weighing them down. Leaves curls silky-soft and shiny. This treatment with...

New for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. If you have dry, coarse curls, this non-lathering cleanser with an ultra-rich moisture preserving blend leaves them nourished, bouncy and shiny. If you have dry, coarse curls, this non-lathering cleanser with an ultra-rich moisture...

New for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. If you have dry, medium to coarse curls, this non-lathering cleanser with a rich moisture preserving blend will leave them shiny, bouncy and hydrated. This non-lathering cleanser with a rich moisture preserving blend also...

New for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. If you have dry, coarse curls, this ultra-rich cream conditioner with a moisture preserving blend helps fight tangles, control frizz and leave curls feeling nourished, soft and bouncy. If you have dry, coarse curls,...

New for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. If you have dry, coarse curls, this ultra-rich cream conditioner with a moisture preserving blend helps fight tangles, control frizz and leave curls feeling nourished, soft and bouncy. If you have dry, coarse curls,...

Previously B'Leave-In, now Plumping Primer. New for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture and shine. Use as a foundation to layer additional stylers. This...

New for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. Meet our superhero styler. This multitasking, ultra-rich cream with a hydra-definition blend provides coarse curls with smoothness, shape, shine and frizz control. This multitasking, ultra-rich cream with a hydra-definition blend also encourages curl shape...

New for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. Go really big. This coconut oil infused mousse with the VolumiCurl Complex gives curls day 3 volume on day 1 with enhanced bounce, shine and a soft, no-crunch finish. Humidity-resistant formula reduces frizz and...

Previously Arc AnGel Gel, now Supreme Defining Gel. New for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. Definition without the crunch. This non-flaking formula with our strongest curl-locking blend provides a non-sticky curl cast that defines, fights frizz, and amplifies shine and bounce....

New for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. Definition without the crunch. This non-flaking formula with a strong curl-locking blend provides a non-sticky curl cast that defines, fights frizz, and amplifies shine and bounce. This non-flaking formula with a strong curl-locking blend...

New for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. Make waves or curls even more gorgeous. This lightweight cream with a hydra-definition blend provides fine curls with shape and frizz control. This lightweight cream with a hydra-definition blend also enhances curl body and...

Disappear covers breakouts and may also help them disappear permanently. A matte, opaque concealer that camouflages acne, scars, tattoos, veins and port wine stains Covers breakouts and helps to soothe the skin Two layers of the highly pigmented, state-of-the-art liposome formula provide full coverage Organic Willow Bark Extract offers outstanding...

A hydrating, lightweight, water-resistant tinted moisturizer with SPF 15.

For piecey, defined texture and hold. This Is A Dry Texturizer gives the hair an instant full-bodied and tousled look without weighing it down. Winner of the TotalBeauty.com Awards 2017 for Best Beach/Texture Spray Key Benefits: Hair is piecey, defined and has casual-looking body and volume. How to use? Shake...

A protein & moisture blend to strengthen and nourish dry, damaged hair. The blend of shea butter and hydrolysed wheat proteins treat while repairing hair. Hair Type: All hair types. Directions: Massage into clean, damp hair. Leave for 3 minutes and rinse out.

Deep Clean Shampoo is a cleansing shampoo that removes excess oil from the hair and scalp. Packed with Orange Oil, this shampoo provides a rich clean while still leaving the hair feeling fresh, hydrated and healthy. Hair type: For all hair types.

A lightweight detangler spray with pear extract to hydrate and tame hair. Suitable for all hair types. Directions: Spray generously on damp from roots to ends and comb through to leave hair smooth, hydrated and tangle-free.

A lightweight spray that builds volume and second-day texture in seconds. Hair type: All hair types Directions: Spray directly onto roots to maintain volume or mid-lengths and ends for added texture.

DRY SHAMPOO VOLUME PASTE is an essential for anyone in need of volume or texture. Similar to dry shampoo the paste removes excess oil while providing hair with “second day texture”, body and a natural shine. From shorter cuts to lobs, this is a must-have styling product.

Extra Hold Styling Clay is a maximum hold clay with a matte finish.

A lightweight styling cream with natural shine. Directions: Apply to damp or dry hair to define curl and control frizz.  

Give Me Clean Hair Dry Shampoo is a quick-fix spray to remove oil and refresh hair without water.

Give Me Hold Flexible Hairspray is an all-round workable hairspray that can be used for shaping & finishing. Easy to brush. Directions: Shake well. Spray from 25cm onto dry, styled hair. Rework hair as required.

Hydrate My Hair Moisture Conditioner is an ultra-nourishing conditioner that replenishes moisture. Packed with avocado oil and hydrolysed wheat protein to moisturise and strengthen hair. Hair Type: All hair types.

Hydrate My Hair Moisture Shampoo is a nourishing shampoo that replenishes moisture. Containing hydrolysed wheat protein to hydrate and strengthen hair. Hair Type: Normal to dry hair.

I Want Body Volume Foam is a lightweight volumizer for body, thicker texture and control.

I Want Body Volume Powder is a lightweight, multi-purpose styling product. Directions: Pump onto dry hair at the roots and where required. Disperse and massage with fingertips to create shape and build volume.

I Want Body Texture Spray is a lightweight finishing hairspray combining powder and liquid to create dry texture.

I Want Body Volume Conditioner is a lightweight conditioner that creates body, volume and shine. Packed with hydrolysed wheat and soy protein to add volume as well as avocado oil to condition hair. Hair Type: Fine hair.

I Want Body Volume Shampoo is a lightweight shampoo that creates body, volume and shine. With hydrolysed wheat and soy protein to provide thicker, fuller hair, I Want Body Volume Shampoo is perfect for fine hair or anyone wanting a volume boost. Hair Type: Fine hair.

KEEP MY COLOUR BLONDE CONDITIONER is a toning conditioner for colored and natural blondes. IDEAL FOR COUNTERACTING BRASSY TONES CONDITIONING LIGHTENED HAIR Hair type: Blonde.

Keep My Colour Blonde Shampoo is a toning shampoo for coloured and natural blondes. Packed with hydrolysed soy and wheat protein to keep blonde hair healthy, Keep My Colour Blonde Shampoo is essential for any blonde. Hair type: Blonde.

Keep My Colour Treatment Blonde is a treatment that hydrates the hair, adds shine and boosts blonde tones. To keep blonde hair looking and feeling healthy, we’ve added macadamia nut oil to condition hair. Hair type: Blonde.

Medium Hold Styling Cream is a pliable cream to create shape with natural shine. For all hair types.

A lightweight finishing spray to control flyaways & add shine. For all hair types. Directions: Shake well. Spray lightly from 25cm onto dry, styled hair.

Matte Texture Styling Paste is a medium hold paste for structure and definition without shine.

Create shape with a natural shine with MEDIUM HOLD STYLING CREAM. This pliable styling cream is packed with Carnauba Wax to nourish the hair while providing a medium hold. Perfect for short, medium or long hair.

Miracle Hair Treatment is a lightweight leave-in treatment that delivers Eleven benefits your hair will love. Suited to all hair types, simply pump and apply to damp hair. This unique all-in-one Miracle Hair Treatment works to: 1. Add shine, smoothness and softness.2. Control frizz and flyaways.3. Moisturise.4. Strengthen fragile hair.5....

Suited to all hair types, this lightweight leave-in treatment delivers ELEVEN benefits your hair will LOVE. It’s everything you know and love about our original cult lotion, just with a couple of tweaks: a spray pump application and fresh melon fragrance. This unique all-in-one MIRACLE SPRAY HAIR TREATMENT works to:1....

A strengthening conditioner used to rebuild damaged hair and protect from heat styling. Repair My Hair Nourishing Conditioner: Protects from heat damage up to 220°C Clinically proven to increase volume by up to 32%* Helps repair and rebuild bond structure of the hair Hair Type: All hair types Directions: Apply to...

A strengthening shampoo used to rebuild damaged hair and protect from heat styling. Repair My Hair Nourishing Shampoo: Protects from heat damage up to 220°C Clinically proven to increase volume by up to 32%* Helps repair and rebuild bond structure of the hair Hair Type: All hair types