Styling Products

Alterna Caviar Anti-Aging Multiplying Volume Styling Mist is a multi-tasking treatment styler that nourishes, replenishes and preserves the health of hair strands, while delivering more fullness and volume. This styling multi-tasker, formulated with Alterna's signature Caviar Extract and volume building Marine Plumping Complex, helps create lasting touchably soft volume from...

Alterna Caviar Anti-Aging Perfect Texture Finishing Spray is a multi-tasking working and finishing aerosol finishing spray that adds dimensional texture, shape and movement to all hair types. Boosts fullness for fine, limp hair. Free of sulfates, parabens, sodium chloride, phthalates, and gluten. How To Use: Hold can 8-12 inches from...

The Alterna Caviar Anti-Aging Replenishing Moisture Priming Leave-In Conditioner is a lightweight, leave-in conditioning spray, formulated with Moisture Restoring Complex, to detangle & prime fine, dry hair, providing heat protection & a barrier to humidity for frizz control & style retention. Hair is left moisturized, manageable healthy, without added weight....

Alterna Caviar Anti-Aging Replenishing Moisture Masque is an intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky and youthfully restored. This once-a-week treatment provides an exceptional dose of moisture to completely rejuvenate dry, coarse, and damaged hair. Formulated with Alterna's signature Caviar Extract and Sea Silk, the formula...

Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Smoothing Gelee is a transformative geleé that provides instant smooth perfection on all hair types.This lightweight surge of hydration conditions the hair, smoothing unwanted frizz and providing light definition with high shine. Use this versatile formula on wet hair before air drying or heat...

Alterna Caviar Anti-Aging Replenishing Leave-in Conditioning Milk is a nourishing leave-in conditioner specially formulated for aging hair using the same proven ingredients and technologies as Alterna's top-selling Caviar Replenishing Moisture Shampoo and Conditioner. The ultra nourishing formula leaves dry hair soft, silky, and smooth. How To Use: Spray throughout clean,...

Alterna Caviar Anti-Aging Replenishing Moisture CC Cream is a leave-in hair treatment and styling cream that perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV color protection, manageability, and strength-everything your hair needs to look absolutely beautiful, healthy, and...

Alterna Caviar Anti-Aging Infinite COLOR HOLD Topcoat Spray is a lightweight formula that seals the cuticle to lock in color pigments for long-lasting multifaceted color, smoothness and shine. It is the essential finishing step for shielding color with reflective shine and dimension. Formulated with our signature Caviar Extract and Dual...

Alterna Caviar Anti-Aging Infinite COLOR HOLD Dual-Use Serum is a versatile serum that provides color rejuvenation, heat protection and intense shine. This dual-purpose treatment can be used as a radiance-boosting leave-in treatment or mixed with any Alterna conditioner to transform it into a color-recharging masque. Formulated with our signature Caviar...

The Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-in Heat Protection Spray is a vitamin-enriched treatment spray with Caviar Bond Enforcing Technology that protects strands from heat while strengthening and smoothing hair. It creates a protective barrier, preventing breakage, split ends and frizz for hair that is soft, manageable and style-ready....

DESCRIPTION: The Alterna Caviar Anti-Aging Restructuring Bond Repair 3-in-1 Sealing Serum is designed to be a proactive and reactive powerhouse for damaged and aging hair. The triple-action concentrated formula consists of a biomimetic amino acid/lipid blend that imitates those naturally found in hair to help seal, repair and protect strands...

Quickie.ME is a dry shampoo spray with a unique rice starch formula that absorbs, lifts and styles hair without the need for water. It’s a fast, proven way to clean and refresh hair when there’s no time for a shower. Formulated for lighter hair tones. Absorb oils, build up and odors no...

Quickie.ME is a dry shampoo spray with a unique rice starch formula that absorbs, lifts and styles hair without the need for water. It’s a fast, proven way to clean and refresh hair when there’s no time for a shower. Formulated for darker hair tones. Absorb oils, build up and odors...

Quickie.ME is a dry shampoo foam with a unique rice starch formula that absorbs, lifts and styles hair without the need for water. It’s a fast, proven way to clean and refresh hair when there’s no time for a shower. Absorb oils, build up and odors with a non-sticky foam that...

WHAT IT ISVERSATILE. WORKABLE. PLAYABLE.Lighter version of Puff.ME Add instant root lift in just a puff. The lighter alternative to PUFF.ME volumizing powder. KEY BENEFITS• Instant volume• Odor and mess free• Made for fine to medium hair• Perfect texture for updo’s & braids Lift hair in sections, aim the nozzle...

Provide 3 levels of hold: light, medium, high hold in 1 can - without the crunch. Light hold (2/10 hold level) – Ideal for prepping hair and getting rid of annoying flyaways Medium hold (5/10 hold level)– Flexible yet long-lasting hold, perfect as a working spray High hold (8/10 hold...

It’s (high) time your hair got the shine it deserves, and we’ve got the goods.  Gloss.ME is a unique formula of oils and proteins, rich in essential fatty acids and vitamins A, C and E that make your hair stronger, fuller and healthier. Our (not so) secret ingredient? Just the right...

The Thickener - A volumizing blow-dry spray from Session Label to bulk up the hair and add grip, leaving hair feeling naturally thicker but never sticky or stiff. Session Label's The Thickener is for clients looking for a hairstyling product to achieve a voluminous blow-dry. Features & Benefits: Bulks-up hair...

A concentrated treatment that strengthens the hair from within, reducing breakage and improving its look and feel. No. 3 Hair Perfector is not a conditioner, it’s an at-home treatment that contains the same active ingredient found in all professional Olaplex products. Created by two of the top PhD's in chemistry and...

Achieve the appearance of fuller, thicker hair with Density Defend Styling Root Lifting Spray, a hair thickening spray created specifically for thinning hair. It lifts the roots and provides a long-lasting hold, giving your hair a fuller and more lifted appearance throughout the day. Its weightless formula effortlessly enhances your...

Achieve the appearance of fuller, thicker hair with Nioxin Hair Thickening Gel. The thickening gel instantly enhances body and definition, making your hair appear more substantial and creating the illusion of thicker, fuller strands. Experience a boost of volume and thickness that transforms your hair. With its lightweight formula, the...

The instant you spray it on, this brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, flat irons, and other damaging heat-styling tools. Along with it? A healthy, glossy sheen that fortifies strands and locks out hair-dulling pollutants. Heat Hero doesn’t just guard against...

With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger. It’s no wonder it’s known as the “secret to lust-worthy locks." If color care is self-care, then this hair-loving treatment is one of the kindest things...

Defy Damage Protective Shield guards against thermal and UV damage Instant daily protection from damaging heat, UV, and environmental exposure Makes hair 4X more resistant to breakage during heat styling Protects against color fade Leaves hair soft, shiny, and healthy-looking

Take a welcome break from time-consuming wet-washes and blowouts without sacrificing an ounce of style. Weekend Hair Dry Shampoo not only extends your 'do for days but doubles the longevity of haircolor to keep the big fade away. With oil-absorbing ingredients and volume boosters that deliver a gorgeous just-washed fullness,...

These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine Sea Complex™, a sophisticated blend of land and sea in which botanicals and amino acids meet rich, nourishing botanical butters and oils. Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the...

At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that’s “just light” for fine strands, yet nourishing enough for thicker tresses, this go-to oil blend delivers instant wow-factor plus powerful protection to ensure your shade glows the distance....

Think of JoiWhip as the mousse with a mission: to boldly boost body and shine in one airy “poof” of protection. Creates lasting volume and body Boosts shine Fights frizz and flyaways Thermal protection Protects against pollution Paraben-free Silicone-free How To Use: Shake well. Hold can upside down and dispense...

Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. JoiMist Medium –with Level 6 hold --commits your style to memory; no touch-ups needed. JoiMist Medium gives you just the right amount of hold...

Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. JoiMist Firm–with Level 9 hold - commits your style to memory; no touch-ups needed. JoiMist Firm locks in Level 9 style and locks out...

Dreaming of bigger and better hair? Here's the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, crunchy residue of typical volumizers. With JoiFull Volumizing Styler, you'll experience the unique glide and slip of an airy crème, plus the molding and shaping power of a gelée…all in one...

Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula –which locks in shine and hydration and locks OUT pollution* and humidity –coaxes those spirited strands into shape. There’s a whole lot more to JoiGelFirm than...

Perfect as a pre blow dry and reduce frizz, leave in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes frizz that results in brilliantly supple, soft, shiny hair. Boosts softness and shine Reduces frizz Won't weigh fine strands down

A unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is the ultimate, light weight, thirst-quencher for fine, medium, dry, parched hair. Detangles even super fine strands Reduces frizz Won't weigh fine hair down Hydration for 24 hours when combined...

Don’t let your fresh blowout or pristine flat-iron style go unprotected against rainy, humid weather. This light-hold humidity-buster works tirelessly, depositing an invisible, 24-hour shine-shield of frizz and static protection over all your hard work. It’s an all-in-one frizz fighter, amped-up with a bit of hold, shine, and protection against...

Texturize, volumize and dramatize with every shake! For all hair types, this liquid-to-powder finishing texturizer instantly takes your style from ordinary to extraordinary! Plush yet airy texture and lift Touchable moldable layerable styling grip Dramatic volume and fullness at the roots

Dream blowouts do come true! Get the luxuriously soft, smooth, long-lasting blowout of your dreams! Up to 50% faster drying time Reduces breakage by over 75% Heat protection up to 450°F

An all-round hairspray with 24-hour hold and humidity protection. Sets style but preserves movement - no helmet hair here! For all hair types, strong hold for beautifully styled hair. Easy to brush out. Why It's Great: Strong hold Adds natural shine Long-lasting 24-hour hold 24-hour humidity protection Easy to brush...

Keune Style Volume Root Volumizer helps build big volume at the roots with this ultra-lightweight lifting spray. Volume and lift at the roots for all hair types. Why It's Great: Builds volume at the roots Gives a natural glow UV Filter How To Use: Spray onto damp hair at the...

Keune Style Texture Power Paste is a super matte super strong hold styling paste that sets your style quickly and keeps it in place all day. For all hair types. Why It's Great: Super strong hold Super matte finish Water-resistant UV Filter How To Use: Emulsify a small amount into...

The cure for flat hair! Major spring and lift without distorting color. Raise the Root is the height of success for fine, flat, color-treated hair. Unique translucent, flexible polymers form a thickening “spring” around strands, giving hair flexible, upright staying power. Contains a UV filter to help preserve color and...

Pamper your tresses with Satin Oil, the beauty phenomenon that visibly improves your hair’s quality without adding grease or weight. Each individual strand is nourished from the inside out with three different types of oil. The result? Luscious shine and luxurious softness – completely irresistible hair.    This luxurious oil...

This line works wonders for your damaged, dry or normal hair. After diligent use, your hair is left silky smooth, stronger, healthier and easier to manage. How? Keratin! This fibrous protein is like your hair’s building block. It diminishes when your hair is damaged, and keratin loss makes hair extra...

This regimen is specifically created for those with sensitive scalps and actively works to combat redness and irritation. The products are specifically designed to preserve the scalp’s natural pH value. Revitalize your hair and tackle hair loss! When the scalp is out of balance, some people experience temporary hair loss....

Are you dealing with delicate, fine or dull hair – and temporary hair loss or thinning hair? Revitalize your hair and tackle hair loss! In many cases hair loss can be prevented, slowed down or even stopped completely by using products that stimulate the scalp’s metabolism. When the scalp is out of balance,...

Color-treated hair deserves extra love. All Color Brillianz products form a protective barrier around the strands in order to prevent your color from fading. UVA and UVB filters protect tresses from harmful sun exposure. Meanwhile, herbal sunflower seed extracts nourish, treat and make your hair gorgeously shiny. This leave-in conditioning...

For hair in need of a volume boost. VOLU Hair Mist creates a base for fuller-looking and bouncy hair, while increasing softness and shine Benefits Hair is primed to be styled with maximum volume and body. How to Use Following VOLU Shampoo, spray VOLU Mist on towel-dried hair.

For hydrating and protecting colored hair. MINU Hair Serum is designed to extend the duration of color and enhance its shine Benefits Hair is shiny and smooth, and color is protected and illuminated. How to Use Following MINU Shampoo and Conditioner, apply to towel-dried hair from lengths to tips.