Hair

Get long-lasting color protection and maintain vibrant, true-to-tone hues. Provides defense against hair color fadage, utilizing the same powerful anti-fade protectors flowers naturally derived from flowers. Ideal for all hair types, this ultra deep conditioning treatment heals hair. Potent treatment restores health to traumatized hair. Versatile formula can be used...

Keep blondes healthy, vibrant, and downright dazzling with Healing Blonde! Whether it’s warm golden honey or cool pale platinum, your blonde always deserves to sparkle. Healing Blonde is especially formulated to ban brassiness & helps prevent hair from breakage. Vita C-Plex Plus brightens hair & adds illuminating shine while Cystine...

Intense Hydrator is a profoundly nourishing treatment, offering immediate hydration to hair that desperately needs to quench its thirst. This thirst-quenching treatment delivers intense and immediate hydration to parched strands—making it ideal for dry hair. Instantly replenishes lost moisture to dry, damaged hair 2X softer hair Boosts shine Seals the...

Get ready for a blast of crystal-clear shine and softness–the kind of gorgeous illumination that puts a powerful spotlight on blondes. Just a single application of NEW Blonde Life Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest blonde hair, nourishing and protecting each delicate strand...

Keune Style Volume Strong Mousse provides strong hold and incredible volume, fullness. For big volume and seductive fullness in normal to thick hair. Why It's Great: Adds dramatic volume Conditions hair UV Filter How To Use: Work through damp hair and blow-dry

Keune Style Texture Spray Wax creates airy, buildable texture with lasting hold. This ultra-fine non-greasy spray wax adds style, shine and definition. Perfect for all hair types, creates tousled, defined hair with a natural shine. Spray Wax is perfect for smoothing down frizz and flyaways and works great when making...

A modern gel for intense hold, structure and shine. Use it to sculpt, set or blow-dry. Offers heat protection up to 446°F, for all hair types. Why It's Great: Intense hold Adds intense shine Offers heat protection up to 446°F Extremely versatile UV filter How To Use: Work through damp...

A fibrous shaping pomade with flexible hold and luminous shine. Enriched with Orange Fruit Complex. For all hair types. Results in a natural flexible hold and luminous shine. Why It's Great: Flexible hold Adds intense shine With Orange Fruit Complex Mandarin fragrance UV filter How To Use: Take a small...

This luxurious serum smooths frizz and leaves hair luminous and shiny, not greasy. Perfect for frizzy hair. Why It's Great: Smooths frizz Polishes hair Adds shine UV Filter How To Use: Rub a small drop into your hands Work through damp or dry hair.

Curl Cream: This curl-activating cream adds bounce and frizz-free definition. It offers heat protection up to 446°F. For bouncy, defined curls with a natural shine. Perfect for wavy/curly hair. Why It's Great: Accentuates compact curl Adds natural shine Heat protection up to 446°F UV filter HOLD 2 SHINE 5 How...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

The key to picture-perfect color! This gentle spray extracts metal, minerals and elements from well and tap water. Works in just 1-3 minutes No heat, no cap, no messy mixing required Removes metals that accelerate color-processing for more controlled, predictable results Hair is instantly lighter, brighter...highlights heightened, dimensions deepened Removes...

The ultimate protection against hot tools, Caviar Anti-Aging Perfect Iron Spray protects each strand up to 450 F. This heat-activated spray locks in moisture, sealing and smoothing the hair cuticle to eliminate frizz and split ends, and locks out humidity, preventing style reversion for sleek or curly locks that last....

Caviar Anti-Aging Smoothing Anti-Frizz Shampoo is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep stands smooth and soft with less frizz for up to 72 hours.* Our pure Caviar extract, rich in Omega 3 fatty acids, proteins, minerals and Vitamins A, C and D...

Caviar Anti-Aging Smoothing Anti-Frizz Nourishing Oil is a powerful treatment that combats dry and brittle hair and smooths the hair shaft while adding intense shine. It leaves hair lustrously shiny, smooth, and silky-soft. Our pure Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins A, C and...

Smoothing Anti-Frizz Multi-styling Air Dry Balm. Save time and embrace texture! Reduces air-drying time by 25% Creates frizz-controlled light hold with natural shine Provides 80% less frizz for up to 72 hours Caviar Extract helps smooth hair and increases shine

Caviar Anti-Aging Smoothing Anti-Frizz Conditioner is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep stands smooth, soft with less frizz for up to 72 hours.* Our pure Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help...

Caviar Anti-Aging Smoothing Anti-Frizz Dry Oil Mist is a lightweight mist that instantly adds shine while taming frizz and flyaways, leaving hair soft and silky smooth. Our pure Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help visibly improve the signs of...

Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter is formulated with a proprietary Climate Shield Complex that controls humidity affectting hair to keep stands smooth, soft with less frizz for up to 72 hours.* Our pure Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins A, C and D...

Alterna Caviar Anti-Aging Multiplying Volume Styling Mousse is a lightweight styler that is clinically proven to thicken and strengthen your hair. This body building formula adds big volume and just the right amount of texture to hair, to create the perfect voluminous style. Formulated with Alterna's signature Caviar Extract and...

Lightweight nourishing balm delivers flawless blowouts and cuts down on style time. Create sleek, smooth blowouts with radiant shine and condition and enrich hair allowing for easier brush glide. Provides protection against damage from heat-styling tools and reduces drying time. How To Use: Apply evenly throughout damp hair before blow...

Alterna Caviar Anti-Aging Multiplying Volume Styling Mist is a multi-tasking treatment styler that nourishes, replenishes and preserves the health of hair strands, while delivering more fullness and volume. This styling multi-tasker, formulated with Alterna's signature Caviar Extract and volume building Marine Plumping Complex, helps create lasting touchably soft volume from...

Alterna Caviar Anti-Aging Multiplying Volume Shampoo is a gentle daily cleanser that helps thicken hair from root to tip while cleansing.  Formulated with our signature Caviar Extract and our volume building Marine Plumping Complex, this formula helps fine, limp hair have renewed fullness and lightweight volume while retaining moisture and...

Alterna Caviar Anti-Aging Multiplying Volume Conditioner is a rich conditioner that helps seal in moisture, give long lasting body and lightweight moisture. Formulated with Alterna's signature Caviar Extract and volume building Marine Plumping Complex, this formula helps fine, limp hair have fullness, body and lightweight volume while retaining hair's moisture....

Alterna Caviar Anti-Aging Perfect Texture Finishing Spray is a multi-tasking working and finishing aerosol finishing spray that adds dimensional texture, shape and movement to all hair types. Boosts fullness for fine, limp hair. Free of sulfates, parabens, sodium chloride, phthalates, and gluten. How To Use: Hold can 8-12 inches from...

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo attracts, retains and rebalances moisture while protecting color, and improving the overall performance of dry, brittle hair. Formulated with Seasilk, Color Hold and UVA/UVB protection to shield from color fade, daily stresses and future damage. Incorporates Alterna's Age-Control Complex that includes caviar extract, vitamin...

The Alterna Caviar Anti-Aging Replenishing Moisture Priming Leave-In Conditioner is a lightweight, leave-in conditioning spray, formulated with Moisture Restoring Complex, to detangle & prime fine, dry hair, providing heat protection & a barrier to humidity for frizz control & style retention. Hair is left moisturized, manageable healthy, without added weight....

Alterna Caviar Anti-Aging Replenishing Moisture Masque is an intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky and youthfully restored. This once-a-week treatment provides an exceptional dose of moisture to completely rejuvenate dry, coarse, and damaged hair. Formulated with Alterna's signature Caviar Extract and Sea Silk, the formula...

Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Smoothing Gelee is a transformative geleé that provides instant smooth perfection on all hair types.This lightweight surge of hydration conditions the hair, smoothing unwanted frizz and providing light definition with high shine. Use this versatile formula on wet hair before air drying or heat...

Alterna Caviar Anti-Aging Replenishing Leave-in Conditioning Milk is a nourishing leave-in conditioner specially formulated for aging hair using the same proven ingredients and technologies as Alterna's top-selling Caviar Replenishing Moisture Shampoo and Conditioner. The ultra nourishing formula leaves dry hair soft, silky, and smooth. How To Use: Spray throughout clean,...

DESCRIPTION: Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner enhances softness and manageability of damaged, brittle hair and combats existing and future damage. This rich formula is infused with potent restorative ingredients to nurture, strengthen and fortify and help prevent breakage and split ends. CAVIAR Anti-Aging Restructuring Bond Repair Conditioner is...

Alterna Caviar Anti-Aging Replenishing Moisture CC Cream is a leave-in hair treatment and styling cream that perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV color protection, manageability, and strength-everything your hair needs to look absolutely beautiful, healthy, and...

Alterna Caviar Anti-Aging Infinite COLOR HOLD Topcoat Spray is a lightweight formula that seals the cuticle to lock in color pigments for long-lasting multifaceted color, smoothness and shine. It is the essential finishing step for shielding color with reflective shine and dimension. Formulated with our signature Caviar Extract and Dual...

Alterna Caviar Anti-Aging Infinite COLOR HOLD Dual-Use Serum is a versatile serum that provides color rejuvenation, heat protection and intense shine. This dual-purpose treatment can be used as a radiance-boosting leave-in treatment or mixed with any Alterna conditioner to transform it into a color-recharging masque. Formulated with our signature Caviar...

DESCRIPTION: Alterna Caviar Restructuring BOND REPAIR Shampoo gently yet effectively cleanses hair, removing product buildup, excess oil and impurities while helping to reinforce the hair surface for a renewed feel and look. CAVIAR Anti-Aging Restructuring Bond Repair Shampoo is proven to reduce hair breakage and split ends by more than...

The Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-in Heat Protection Spray is a vitamin-enriched treatment spray with Caviar Bond Enforcing Technology that protects strands from heat while strengthening and smoothing hair. It creates a protective barrier, preventing breakage, split ends and frizz for hair that is soft, manageable and style-ready....

DESCRIPTION: Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner enhances softness and manageability of damaged, brittle hair and combats existing and future damage. This rich formula is infused with potent restorative ingredients to nurture, strengthen and fortify and help prevent breakage and split ends. CAVIAR Anti-Aging Restructuring Bond Repair Conditioner is...

DESCRIPTION: The Alterna Caviar Anti-Aging Restructuring Bond Repair 3-in-1 Sealing Serum is designed to be a proactive and reactive powerhouse for damaged and aging hair. The triple-action concentrated formula consists of a biomimetic amino acid/lipid blend that imitates those naturally found in hair to help seal, repair and protect strands...

Ever told you’re full of it? Take it as a compliment. They were just referring to your beard after some Reuzel Clean & Fresh Beard Serum. It’s not your fault that when you’re full of style, full of confidence and full of the spirit of Rotterdam, the hair on your...

Come on gentlemen, keep that chin up. How else are you supposed to show off your scruff? Reuzel Clean & Fresh Beard Wash makes your beard feel cleaner than a Schorem straight razor and gives you skin to match. A few drops and it’s hard not to walk around with...

Sometimes a night on the town doesn’t leave time to fit in a second shower. But at least your beard can feel like you did. Consider this Reuzel Refresh No Rinse Men's Beard and Face Wash your shower-to-go as you get up to no good. HYDRATING – LOW SHINE –...

Reuzel Wood & Spice Beard Foam features a brand-new fragrance that’s a bit of a slap in the face. (And who doesn’t like that?) Massage it in, and you’ll find it controls wayward hairs and conditions the skin underneath. LIGHT HOLD – LOW SHINE – DEODORIZES Adds fullness and reduces...

You’ve just run a razor over your face. Maybe you owe it a little something extra? Reuzel Astringent Foam is non-drying and oil-free, so it’ll give your skin the firm, smooth look you’re after without removing essential moisture.  CLOSES PORES & REFRESHES SKIN Witch hazel soothes tender skin post-shave Combines...

Slap a little Reuzel Aftershave on after you shave. Our T4 Tonic Blend immediately goes to work toning and moisturizing. And a brisk citrus and sandalwood scent of this post shave moisturizer leaves you with the confidence to get on with your day.SOOTHES SKIN – MASCULINE SCENT Leaves your skin...

Keeping a beard healthy is harder than it looks, gentlemen. Reuzel Beard Balm is just the trick. Massage it in and your beard will instantly smell great and feel soft. More important, this beard softener will help your beard stay healthy at its roots, so you get less itching and...

Just back from a motorcycle ride through the high desert? Or a day surfing, perhaps? That dry, textured look’s what you get with Reuzel Clay Spray. It’s got a matte finish. And a gritty feel that shouts, “Here’s a man living for wide open spaces and the wildest times the...

Step out of the shower feeling like your scalp’s come right back to life. Reuzel DailyConditioner does the trick with our own T4 tonic blend of witch hazel, nettle leaf,rosemary and horsetail root extracts. CONDITIONS – REFRESHES – LIGHT DETANGLER Keeps your hair healthy and scalp moisturized T4 tonic blend...

Want to start every day fresh? Here you go, friend. Reuzel Daily Shampoo cleans without stripping. It smells great. And our T4 tonic blend of witch hazel, nettle leaf, rosemary and horsetail root extracts will leave you with a stronger, shinier head of hair. CLEANS – MOISTURIZES – COOLS AND...