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For creating glossy and sleek structured styles. This Is A Shine Wax is a light-hold, creamy wax to polish a slicked-back look or up-do without leaving hair sticky or weighted Key Benefits: For a light wavy effect on normal to coarse hair use it a styling tool applying on damp...

For normal to heavily-styled hair. Sudsy and airy, SOLU Shampoo is deeply clarifying to cleanse product build-up and residue from hair using buckwheat extract, leaving it super cleanBenefits Hair is refreshed, lifted and easy to style. Vatlellina Buckwheat Extract: grown on the farm of Mr. Patrizio Mazzuchelli in Teglio, Sondrio,...

Crafted from all-natural ingredients, this scrub provides a deep yet delicate cleanse, gently removing impurities and build-up to leave you with an ultimately clean result Benefits Ideal for city dwellers, it removes pollution particles to help city-proof your mane. Regular use has a texturizing effect, while minimizing signs of hair...

For creating languid separation and definition. This Is A Strong Dry Wax texturizes hair and leaves it matte and residue-free Key Benefits: No residue, matte finish and strong hold   How to use? Massage gently into hair and rinse. Repeat if necessary.

For creating languid separation and definition. This Is A Strong Dry Wax texturizes hair and leaves it matte and residue-free Key Benefits: No residue, matte finish and strong hold   How to use? Massage gently into hair and rinse. Repeat if necessary.

Invisible strong hold spray characterized by a very fine mist Key Benefits: Provides structure, is anti-humidity, and dries very quickly. How to use? Spray onto hair at a distance of 30cm then comb through. Depending on hair density, length and desired effect, apply between 3g and 6g of product.

For matte styles with a strong hold. This Is A Strong Moulding clay allows for hairstyling, from the casual to the extreme, with long-lasting hold and no sticky or wet-looking finish Benefits Gives texture and definition to hair and is resistant to humidity and frizz.How to Use Apply a small...

For instant, long-lasting volume and workable texture. This Is A Texturizing Dust creates structured hold, luxurious fullness and refreshes day-old blowouts without leaving any residue Benefits Absorbs excess oil while adding instant volume, texture and hold.How to Use Shake gently before use. Sprinkle directly onto roots where volume is desired,...

Silky formula creates a soft, light texture that leaves hair shiny. Perfect for creating manageable looks with straight or wavy effect. Key Benefits: Particularly suitable for fine to normal hair that needs added character. Can also be used on medium-thick hair Provides styling hold without residue Enriched with natural-origin amino...

Softening mask for scalp and hair. Promotes a break from hectic everyday life with its relaxing fragrance Key Benefits: Suitable for all hair types Provides high conditioning effect Immediate results One of seven unique masks to target specific needs and moods, not just hair type Made to multi-mask, because sometimes...

Detoxifying treatment for those living in or traveling to a heavily polluted city Key Benefits: Frees hair from smog and pollution using bamboo charcoal to detoxify and Matcha tea to neutralize free radicals Immediate results One of seven unique masks to target specific needs and moods, not just hair type...

Quick rescue for hair during a busy week Key Benefits: Red clay removes impurities while Hyaluronic acid hydrates hair in just three minutes Immediate results One of seven unique masks to target specific needs and moods, not just hair type Made to multi-mask, because sometimes one mask just isn’t enough...

Restorative treatment after extensive use of hot tools or chemicals on hair Key Benefits: Straightener and iron always on? 100% natural yellow clay and Babassu butter work to restructure damaged hair Immediate results One of six unique masks to target specific needs and moods, not just hair type Made to...

An invisible, anti-breakage hair mask designed for busy schedules. Key Benefits: Formulated with chia seed extract, it helps prevent breakage and provide body. The invisible formula can be applied to dry hair, making it suitable for application anytime, anywhere. This multi-tasker can be incorporated into an evening beauty routine, while...

Extraordinary shine in preparation for a party or important event Key Benefits: Moringa oil provides unprecedented shine Immediate results One of six unique masks to target specific needs and moods, not just hair type Made to multi-mask, because sometimes one mask just isn’t enough Made with natural ingredients HOW TO...

Rejuvenating treatment after exhausting travel or night out Key Benefits: Re-energize hair and scalp with re-balancing Rhodiola extract and restorative purple clay Immediate results One of six unique masks to target specific needs and moods, not just hair type Made to multi-mask, because sometimes one mask just isn’t enough Made...

For hair in need of a volume boost. VOLU Hair Mist creates a base for fuller-looking and bouncy hair, while increasing softness and shine Benefits Hair is primed to be styled with maximum volume and body. How to Use Following VOLU Shampoo, spray VOLU Mist on towel-dried hair.

For fine hair or a general volume boost. Gentle and frothy, VOLU Shampoo gives hair a lift and makes It soft and lightweight with turnip extract for easily buildable volume Benefits Hair is light, lifted and ready to style. Caprauna Turnip Extract: harvested from the farm of Mrs. Donatella Ferrais...

For adding airy volume to any type of hair. This Is A Volume-Boosting Mousse is creamy with a snow-like texture, perfect for adding light, natural-looking body and volume to hair Key Benefits: Hair is prepped for long-lasting volume and body. How to use? Apply evenly to towel-dried hair, then proceed...