Authentic Beauty Concept
Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty.

Authentic Beauty Concept

Authentic Beauty Concept are great lovers of summer, sun, and the delicious fruit that comes with it. When the sun is high and the air is warm, there is nothing better than taking a dip in cool water. And afterwards? Time for more hydration! Hair, like skin, needs continuous moisture....
Authentic Beauty Concept are great lovers of summer, sun, and the delicious fruit that comes with it. When the sun is high and the air is warm, there is nothing better than taking a dip in cool water. And afterwards? Time for more hydration! Hair, like skin, needs continuous moisture....
When Authentic Beauty Concept decided that they wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, they started talking about a few...
When Authentic Beauty Concept decided that they wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, they started talking about a few...
When Authentic Beauty Concept decided that they wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, they started talking about a few...
When Authentic Beauty Concept decided that they wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, they started talking about a few...
Everyone needs a little boost sometimes to get going. A busy lifestyle is shared amongst hairdressers and clients alike. It’s not just our bodies that show the effect of a busy schedule, it also takes a toll on your hair. As with your body, your hair needs the right food...
Everyone needs a little boost sometimes to get going. A busy lifestyle is shared amongst hairdressers and clients alike. It’s not just our bodies that show the effect of a busy schedule, it also takes a toll on your hair. As with your body, your hair needs the right food...
Everyone needs a little boost sometimes to get going. A busy lifestyle is shared amongst hairdressers and clients alike. It’s not just our bodies that show the effect of a busy schedule, it also takes a toll on your hair. As with your body, your hair needs the right food...
Everyone needs a little boost sometimes to get going. A busy lifestyle is shared amongst hairdressers and clients alike. It’s not just our bodies that show the effect of a busy schedule, it also takes a toll on your hair. As with your body, your hair needs the right food...
Everyone needs a little boost sometimes to get going. A busy lifestyle is shared amongst hairdressers and clients alike. It’s not just our bodies that show the effect of a busy schedule, it also takes a toll on your hair. As with your body, your hair needs the right food...
Authentic Beauty Concept are great lovers of summer, sun, and the delicious fruit that comes with it. When the sun is high and the air is warm, there is nothing better than taking a dip in cool water. And afterwards? Time for more hydration! Hair, like skin, needs continuous moisture....
Authentic Beauty Concept are great lovers of summer, sun, and the delicious fruit that comes with it. When the sun is high and the air is warm, there is nothing better than taking a dip in cool water. And afterwards? Time for more hydration! Hair, like skin, needs continuous moisture....
Authentic Beauty Concept are great lovers of summer, sun, and the delicious fruit that comes with it. When the sun is high and the air is warm, there is nothing better than taking a dip in cool water. And afterwards? Time for more hydration! Hair, like skin, needs continuous moisture....
When Authentic Beauty Concept decided that they wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, they started talking about a few...
Inspiration can come from anywhere. You can thank the local bakery for this one. In particular, their delicious date and cinnamon loaf, the smell of which wafts out into the street every morning. It’s no wonder that on the pursuit for good ingredients and beauty super-foods those two came to...
Inspiration can come from anywhere. You can thank the local bakery for this one. In particular, their delicious date and cinnamon loaf, the smell of which wafts out into the street every morning. It’s no wonder that on the pursuit for good ingredients and beauty super-foods those two came to...
Inspiration can come from anywhere. You can thank the local bakery for this one. In particular, their delicious date and cinnamon loaf, the smell of which wafts out into the street every morning. It’s no wonder that on the pursuit for good ingredients and beauty super-foods those two came to...
When Authentic Beauty Concept decided that they wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, they started talking about a few...
When Authentic Beauty Concept decided that they wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, they started talking about a few...
Both Authentic Beauty Concept's Deep Cleansing Shampoo with Fair Trade Violet Rice Extract and Indulging Fluid Oil with Crambe Abyssinica Seed Oil adjust perfectly to all hair types. Free from sulfate surfactants and silicones, this multi-tasking oil with blow-dry protection smooths frizz and seals split-ends while adding a high-gloss and...
We all need a reset from time to time. A moment of meditation or a breath of fresh air is all we need to create a shift in direction when we feel weighed down. Our hair is no different, often needing a refresh to bring it back to a healthy...
When Authentic Beauty Concept decided that they wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, they started talking about a few...
When Authentic Beauty Concept decided that they wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, they started talking about a few...
It was only natural, that when looking for powerful ingredients to enhance their products, Authentic Beauty Concept would look to their morning green tea for answers. Green tea, known for its powerful antioxidants, became the starting point when thinking about the Amplify range. The lightweight products combined with a fresh...
It was only natural, that when looking for powerful ingredients to enhance their products, Authentic Beauty Concept would look to their morning green tea for answers. Green tea, known for its powerful antioxidants, became the starting point when thinking about the Amplify range. The lightweight products combined with a fresh...
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