COLOR / ROOT TOUCH UP

Discover a dazzling spectrum of bold, brilliant color with Joico Color Intensity! These intensely concentrated pigments are designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity’s intermixable formula can be applied straight from the tube, or mix and mingled to your heart’s content for endless...

ColorMe professional hair color is the most versatile and intense colors available in a temporary hair color today.

Color-depositing, conditioning hair mask that enhances color intensity, dimension and shine while providing hydration, softness and smoothness all in 1 formula. These signature shades offer sheer to intense coverage from natural to fun color hues. Formulated without gluten, parabens, sulfates and ammonia. Color lasts up to 10 washes, fading naturally...

Heat-protecting shine spray is the armor your blonde needs to defend against dullness. Shimmer Lights Thermal Shine Spray protects against heat damage while adding color-enhancing shine. The anti-frizz formula provides a smooth, touchable finish and gently conditions while providing heat protection and adding extra luminous shine. Give your hair the...

Shimmer Lights Leave-in Styling Treatment is a color-enhancing treatment that conditions hair for smooth, touchable style while the botanical-rich formula nourishes hair to reduce breakage while styling. Violet pigments help restore lost moisture for silky, shiny, healthy-looking hair. This leave-in treatment is your blonde's secret weapon to keeping hair manageable...

Shimmer Lights Violet Toning Mask provides the perfect balance of violet toning and deep conditioning to keep blonde hair bright and shimmering with breakthrough technology. Violet pigments neutralize brass for a cool result with lavender extract and a special blend of jojoba, coconut and argan oils. Perfect for blonde, highlighted,...

Celeb Luxury Extreme Yellow Colorwash color depositing shampoo. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These Viral® Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral® Fashion Color Care™...

Celeb Luxury Extreme Silver Colorwash color depositing shampoo. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These Viral® Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral® Fashion Color Care™...

Celeb Luxury Extreme Red Colorwash color depositing shampoo. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These Viral® Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral® Fashion Color Care™...

Celeb Luxury Pastel Light Pink Colorwash color depositing shampoo. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These Viral® Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral® Fashion Color...

Celeb Luxury Extreme Blue Colorwash color depositing shampoo. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These Viral® Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral® Fashion Color Care™...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Bring out the shimmering highlights in your hair with Clairol Shimmer Lights Original Conditioning Shampoo. This shampoo is a protein-enriched color enhancing shampoo that tones down brassiness on blonde / gray hair while shampooing away yellow. Refreshes faded highlighted hair. Maintains and refreshes cool, ash-toned hair color leaving hair shiny...

Viral extreme smoothing styler - intense conditioning, plus added nourishment for bold colors, pre-lightened, foil highlights, dry and damaged hair. anti-tangler™ reduces breakage humidity and frizz control protects against frizz and unmanageable hair no build-up to weigh hair down heat protection from styling tools leaves hair with smooth, satin feel...

Innovative, dual-use conditioning primer before you wash Hair restoring benefits that improve hair, lasting up to five washes Weightless, moisture-bonding, AHA that penetrates into the hair, providing moisturization from the inside-out Sulfate-free, paraben-free Extra-gentle for color-treated hair with every application

Celeb Luxury Colorwash® color depositing conditioner with BondFix bond repair. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These Viral® Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral® Fashion...

Celeb Luxury Colorwash® color depositing conditioner with BondFix bond repair. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These Viral® Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral® Fashion...

Celeb Luxury Colorwash® color depositing conditioner with BondFix bond repair. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These Viral® Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral® Fashion...

Celeb Luxury Extreme Teal Colorwash color depositing shampoo. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These Viral® Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral® Fashion Color Care™...

Celeb Luxury Colorwash® color depositing conditioner with BondFix bond repair. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These Viral® Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral® Fashion...

Celeb Luxury Extreme Hot Pink Colorwash color depositing shampoo. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These Viral® Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral® Fashion Color...

Viral® Colorditioner™ the first Hybrid Haircolor with built-in Bond Repair. Rebuilds bonds, repairs lightened and fragile hair Rebuilds hydrogen, ionic and disulfide bonds within the structure of the hair for strength and moisture. Penetrates deep into hair fibers, to revive, regenerate and strengthen fragile, bleached hair from the inside-out. Continual...

Viral® Colorditioner™ the first Hybrid Haircolor with built-in Bond Repair. Rebuilds bonds, repairs lightened and fragile hair Rebuilds hydrogen, ionic and disulfide bonds within the structure of the hair for strength and moisture. Penetrates deep into hair fibers, to revive, regenerate and strengthen fragile, bleached hair from the inside-out. Continual...

Viral® Colorditioner™ the first Hybrid Haircolor with built-in Bond Repair. Rebuilds bonds, repairs lightened and fragile hair Rebuilds hydrogen, ionic and disulfide bonds within the structure of the hair for strength and moisture. Penetrates deep into hair fibers, to revive, regenerate and strengthen fragile, bleached hair from the inside-out. Continual...

Viral® Colorditioner™ the first Hybrid Haircolor with built-in Bond Repair. Rebuilds bonds, repairs lightened and fragile hair Rebuilds hydrogen, ionic and disulfide bonds within the structure of the hair for strength and moisture. Penetrates deep into hair fibers, to revive, regenerate and strengthen fragile, bleached hair from the inside-out. Continual...

Viral® Colorditioner™ the first Hybrid Haircolor with built-in Bond Repair. Rebuilds bonds, repairs lightened and fragile hair Rebuilds hydrogen, ionic and disulfide bonds within the structure of the hair for strength and moisture. Penetrates deep into hair fibers, to revive, regenerate and strengthen fragile, bleached hair from the inside-out. Continual...

Viral® Colorditioner™ the first Hybrid Haircolor with built-in Bond Repair. Rebuilds bonds, repairs lightened and fragile hair Rebuilds hydrogen, ionic and disulfide bonds within the structure of the hair for strength and moisture. Penetrates deep into hair fibers, to revive, regenerate and strengthen fragile, bleached hair from the inside-out. Continual...

Viral® Colorditioner™ the first Hybrid Haircolor with built-in Bond Repair. Rebuilds bonds, repairs lightened and fragile hair Rebuilds hydrogen, ionic and disulfide bonds within the structure of the hair for strength and moisture. Penetrates deep into hair fibers, to revive, regenerate and strengthen fragile, bleached hair from the inside-out. Continual...

Viral® Colorditioner™ the first Hybrid Haircolor with built-in Bond Repair. Rebuilds bonds, repairs lightened and fragile hair Rebuilds hydrogen, ionic and disulfide bonds within the structure of the hair for strength and moisture. Penetrates deep into hair fibers, to revive, regenerate and strengthen fragile, bleached hair from the inside-out. Continual...

Viral® Colorditioner™ the first Hybrid Haircolor with built-in Bond Repair. Rebuilds bonds, repairs lightened and fragile hair Rebuilds hydrogen, ionic and disulfide bonds within the structure of the hair for strength and moisture. Penetrates deep into hair fibers, to revive, regenerate and strengthen fragile, bleached hair from the inside-out. Continual...

Viral® Colorditioner™ the first Hybrid Haircolor with built-in Bond Repair. Rebuilds bonds, repairs lightened and fragile hair Rebuilds hydrogen, ionic and disulfide bonds within the structure of the hair for strength and moisture. Penetrates deep into hair fibers, to revive, regenerate and strengthen fragile, bleached hair from the inside-out. Continual...

Cleansing color. Maintains and boosts haircolor brilliance. Stops fade and extends color. Maintains and boosts strawberry blonde tones in in deep blondes, highlights and balayage. Boost + Maintain Traditional Color. Continued use stops fade and extends color. How To Use: After a fresh haircolor alternate Colorwash with Shinewash. Apply generous...

Cleansing color. Maintains and boosts haircolor brilliance. Stops fade and extends color. Maintains and boosts color brilliance in all blondes, highlights and balayage.Boost + Maintain Traditional Color. Continued use stops fade and extends color.How To Use: After a fresh haircolor alternate Colorwash with Shinewash. Apply generous amount evenly on wet...

Cleansing color. Maintains and boosts haircolor brilliance. Stops fade and extends color. Maintains and boosts red tones in all bright reds, deep reds and browns. Boost + Maintain Traditional Color. Continued use stops fade and extends color. How To Use: Do not use on blonde hair unless extremely vivid red...

Cleansing color. Maintains and boosts haircolor brilliance. Stops fade and extends color. Eliminates unwanted yellow. For pale blondes, whites, silvers, highlights, balayage and natural grey hair.Boost + Maintain Traditional Color. Continued use stops fade and extends color.How To Use: After a fresh haircolor alternate Colorwash with Shinewash. Apply generous amount...

Cleansing color. Maintains and boosts haircolor brilliance. Stops fade and extends color. Maintains and boosts copper tones in copper reds and browns. Boost + Maintain Traditional Color. Continued use stops fade and extends color. How To Use: Do not use on blonde hair unless extremely vivid copper tones are desired....

Cleansing color. Maintains and boosts haircolor brilliance. Stops fade and extends color. Maintains and boosts caramel blonde tones in medium blondes, light browns, highlights and balayage. Boost + Maintain Traditional Color. Continued use stops fade and extends color. How To Use: After a fresh haircolor alternate Colorwash with Shinewash. Apply...

Colorwash adds color to hair while cleansing and stops haircolor from fading so fast. Maintains and boosts pale blonde tones in all blondes, highlights or balayage. Boost + Maintain Traditional Color. Continued use stops fade and extends color. How To Use: After a fresh haircolor alternate Colorwash with Shinewash. Apply...

Cleansing color. Maintains and boosts haircolor brilliance. Eliminates unwanted red. For brown and brunette hair. Continued use prevents red, stops fade and extends color. Boost + Maintain Traditional Color. Continued use stops fade and extends color. How To Use: Not recommended for use on blonde hair, highlights or balayage. Apply...

Cleansing color. Maintains and boosts haircolor brilliance. Stops fade and extends color. Maintains and boosts sunny brown tones in highlights, balayage and deep blondes and brown hair. Boost + Maintain Traditional Color. Continued use stops fade and extends color. How To Use: After a fresh haircolor alternate Colorwash with Shinewash....

Cleansing color. Maintains and boosts haircolor brilliance. Stops fade and extends color. Maintains and boosts red tones in all bright reds, deep reds and browns. Boost + Maintain Traditional Color. Continued use stops fade and extends color. How To Use: After a fresh haircolor alternate Colorwash with Shinewash. Apply generous...

Colorditioner + color with built-in bond rebuilder for lightened or fragile hair. Maintain light brown/neutral tones in deep blondes or brown hair, foil highlights or balayage. Boost and maintain haircolor brilliance. Stop Color Fade. Extend color until your next color service. How To Use: Apply generous amount evenly to clean,...

Colorditioner + color with built-in bond rebuilder for lightened or fragile hair. Maintain light brown/neutral tones in deep blondes or brown hair, foil highlights or balayage. Boost and maintain haircolor brilliance. Stop Color Fade. Extend color until your next color service. How To Use: Apply generous amount evenly to clean,...

Colorditioner + color with built-in bond rebuilder for lightened or fragile hair. Maintain light brown/neutral tones in deep blondes or brown hair, foil highlights or balayage. Boost and maintain haircolor brilliance. Stop Color Fade. Extend color until your next color service. How To Use: Apply generous amount evenly to clean,...

Colorditioner + color with built-in bond rebuilder for lightened or fragile hair. Maintain light brown/neutral tones in deep blondes or brown hair, foil highlights or balayage. Boost and maintain haircolor brilliance. Stop Color Fade. Extend color until your next color service. How To Use: Apply generous amount evenly to clean,...

Colorditioner + color with built-in bond rebuilder for lightened or fragile hair. Maintain light brown/neutral tones in deep blondes or brown hair, foil highlights or balayage. Boost and maintain haircolor brilliance. Stop Color Fade. Extend color until your next color service. How To Use: Apply generous amount evenly to clean,...

Colorditioner + color with built-in bond rebuilder for lightened or fragile hair. Maintain light brown/neutral tones in deep blondes or brown hair, foil highlights or balayage. Boost and maintain haircolor brilliance. Stop Color Fade. Extend color until your next color service. How To Use: Apply generous amount evenly to clean,...

Colorditioner + color with built-in bond rebuilder for lightened or fragile hair. Maintain light brown/neutral tones in deep blondes or brown hair, foil highlights or balayage. Boost and maintain haircolor brilliance. Stop Color Fade. Extend color until your next color service. How To Use: Apply generous amount evenly to clean,...