ALTERNA

Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter is formulated with a proprietary Climate Shield Complex that controls humidity affectting hair to keep stands smooth, soft with less frizz for up to 72 hours.* Our pure Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins A, C and D...
Caviar Anti-Aging Smoothing Anti-Frizz Conditioner is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep stands smooth, soft with less frizz for up to 72 hours.* Our pure Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help...
Caviar Anti-Aging Smoothing Anti-Frizz Dry Oil Mist is a lightweight mist that instantly adds shine while taming frizz and flyaways, leaving hair soft and silky smooth. Our pure Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help visibly improve the signs of...
Smoothing Anti-Frizz Multi-styling Air Dry Balm. Save time and embrace texture! Reduces air-drying time by 25% Creates frizz-controlled light hold with natural shine Provides 80% less frizz for up to 72 hours Caviar Extract helps smooth hair and increases shine
Caviar Anti-Aging Smoothing Anti-Frizz Nourishing Oil is a powerful treatment that combats dry and brittle hair and smooths the hair shaft while adding intense shine. It leaves hair lustrously shiny, smooth, and silky-soft. Our pure Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins A, C and...
Caviar Anti-Aging Smoothing Anti-Frizz Shampoo is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep stands smooth and soft with less frizz for up to 72 hours.* Our pure Caviar extract, rich in Omega 3 fatty acids, proteins, minerals and Vitamins A, C and D...
DESCRIPTION: The Alterna Caviar Anti-Aging Restructuring Bond Repair 3-in-1 Sealing Serum is designed to be a proactive and reactive powerhouse for damaged and aging hair. The triple-action concentrated formula consists of a biomimetic amino acid/lipid blend that imitates those naturally found in hair to help seal, repair and protect strands...
DESCRIPTION: Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner enhances softness and manageability of damaged, brittle hair and combats existing and future damage. This rich formula is infused with potent restorative ingredients to nurture, strengthen and fortify and help prevent breakage and split ends. CAVIAR Anti-Aging Restructuring Bond Repair Conditioner is...
The Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-in Heat Protection Spray is a vitamin-enriched treatment spray with Caviar Bond Enforcing Technology that protects strands from heat while strengthening and smoothing hair. It creates a protective barrier, preventing breakage, split ends and frizz for hair that is soft, manageable and style-ready....
The Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-in Heat Protection Spray is a vitamin-enriched treatment spray with Caviar Bond Enforcing Technology that protects strands from heat while strengthening and smoothing hair. It creates a protective barrier, preventing breakage, split ends and frizz for hair that is soft, manageable and style-ready....
Get the most from your beauty sleep. This hair-repairing and protective formula with Caviar Bond Enforcing Technology restores hair when it needs it most-at night when hair is recovering from daytime aggressors. This overnight transforming treatment smooths hair cuticles, restoring hair to its healthiest look and feel, so you wake...
Alterna Caviar Anti-Aging Restructuring BOND REPAIR Leave-in Protein Cream with Caviar Bond Enforcing Technology deeply penetrates to support the building blocks of hair-restoring and rebuilding dry, brittle strands and a coarse surface damaged by chemical treatment, heat styling, intrinsic aging and environmental aggressors. This nourishing treatment is formulated with hydrolyzed...
DESCRIPTION: Alterna Caviar Restructuring BOND REPAIR Shampoo gently yet effectively cleanses hair, removing product buildup, excess oil and impurities while helping to reinforce the hair surface for a renewed feel and look. CAVIAR Anti-Aging Restructuring Bond Repair Shampoo is proven to reduce hair breakage and split ends by more than...
Alterna's Caviar Anti-Aging Clinical Densifying Foam Conditioner is a luxurious self-foaming, densifying conditioner that provides weightless moisture and hydration to the hair. Formulated with Amla Indian Gooseberry to increase moisture and hydration to the hair and make hair appear fuller. It's also formulated with Red Clover to improve hair thickness...
Alterna's Caviar Anti-Aging Clinical Densifying Styling Mousse is a rich, lightweight densifying mousse that thickens strands so that hair looks and feels denser. Formulated with Amla Indian Gooseberry and Red Clover, it improves hair thickness and helps to prevent breakage to maintain existing stands. Formulated without parabens SLS/SLES and other...
Now featuring even more powerful, transformative ingredients including Indian Gooseberry renowned for improving hair thickness, strength and softeness. Alterna's Caviar Anti-Aging Clinical Densifying Scalp Treatment is designed to create thicker, fuller looking hair. Formulated with Amla Indian Gooseberry to boost hair fullness and volume, while Red Clover improves hair thickness...
Now featuring even more powerful, transformative ingredients including Indian Gooseberry renowned for improving hair thickness, strength and softeness. Caviar Anti-Aging Clinical Densifying Shampoo helps to provide texture to fine, thinning, fragile hair. hair as it cleanses. It also helps eliminate follicle-clogging impurities and excess product build-up, revealing healthier, thicker-looking hair....
Keep your hair color true and vibrant for longer while protecting against UV radiation thanks to the magic of the Dual Capture Complex. Best for color-treated hair. A hydrating conditioner that minimizes color fade for lasting color vibrancy. Perfect for straight, wavy, curly, coiled and tightly coiled hair. How To...
Alterna Caviar Anti-Aging Infinite COLOR HOLD Dual-Use Serum is a versatile serum that provides color rejuvenation, heat protection and intense shine. This dual-purpose treatment can be used as a radiance-boosting leave-in treatment or mixed with any Alterna conditioner to transform it into a color-recharging masque. Formulated with our signature Caviar...
Caviar Anti-Aging Infinite Color Hold Shampoo is a gentle cleanser that minimizing color fade for lasting color while replenishing lost moisture. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection and intense moisture, this color retention formula is clinically proven to maintain color vibrancy...
Alterna Caviar Anti-Aging Infinite COLOR HOLD Topcoat Spray is a lightweight formula that seals the cuticle to lock in color pigments for long-lasting multifaceted color, smoothness and shine. It is the essential finishing step for shielding color with reflective shine and dimension. Formulated with our signature Caviar Extract and Dual...
Alterna Caviar Anti-Aging Replenishing Moisture CC Cream is a leave-in hair treatment and styling cream that perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV color protection, manageability, and strength-everything your hair needs to look absolutely beautiful, healthy, and...
DESCRIPTION: Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner enhances softness and manageability of damaged, brittle hair and combats existing and future damage. This rich formula is infused with potent restorative ingredients to nurture, strengthen and fortify and help prevent breakage and split ends. CAVIAR Anti-Aging Restructuring Bond Repair Conditioner is...
Alterna Caviar Anti-Aging Replenishing Leave-in Conditioning Milk is a nourishing leave-in conditioner specially formulated for aging hair using the same proven ingredients and technologies as Alterna's top-selling Caviar Replenishing Moisture Shampoo and Conditioner. The ultra nourishing formula leaves dry hair soft, silky, and smooth. How To Use: Spray throughout clean,...
Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Smoothing Gelee is a transformative geleé that provides instant smooth perfection on all hair types.This lightweight surge of hydration conditions the hair, smoothing unwanted frizz and providing light definition with high shine. Use this versatile formula on wet hair before air drying or heat...
Alterna Caviar Anti-Aging Replenishing Moisture Masque is an intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky and youthfully restored. This once-a-week treatment provides an exceptional dose of moisture to completely rejuvenate dry, coarse, and damaged hair. Formulated with Alterna's signature Caviar Extract and Sea Silk, the formula...
The Alterna Caviar Anti-Aging Replenishing Moisture Priming Leave-In Conditioner is a lightweight, leave-in conditioning spray, formulated with Moisture Restoring Complex, to detangle & prime fine, dry hair, providing heat protection & a barrier to humidity for frizz control & style retention. Hair is left moisturized, manageable healthy, without added weight....
Alterna Caviar Anti-Aging Replenishing Moisture Shampoo attracts, retains and rebalances moisture while protecting color, and improving the overall performance of dry, brittle hair. Formulated with Seasilk, Color Hold and UVA/UVB protection to shield from color fade, daily stresses and future damage. Incorporates Alterna's Age-Control Complex that includes caviar extract, vitamin...
Maximum hold, maximum definition clay for high impact styles with a matte finish. An ultra-hold styling clay that provides texture and separation with a matte finish. Creates firm, long-lasting hold. Flex-Strength Complex with a blend of strengthening proteins and nourishing extracts to give hair both strength and flexibility. How To...
The next generation texture paste with a smooth feel and delivers pliable styles. A medium hold styling paste that creates hi-definition silhouettes, separating layers and providing just the right amount of hold. Flex-Strength Complex with a blend of strengthening proteins and nourishing extracts to give hair both strength and flexibility....
A quick drying hold spray that seals styles with matte shine and long-lasting humidity resistance without stickiness or flaking. Key Benefits: Lasting hold for elegant styles Moisture and shine for demanding clients Strong hold, dry touch Free from stiffness, stickiness or flaking What it is formulated without: Parabens Sulfates Phthalates...
A heat activated "roller in a bottle" for instant and long lasting curls of all sizes. Experience the contour and lift of a roller set without the roller. A medium hold setting spray that lifts from root to tip and molds hair into lush shapes, while providing heat protection and...
Luxurious crème gel that conditions and shapes hair in endless styles with medium hold. Buildable formula that never leaves hair stiff or crunchy, perfect for sculpting & thermal styling. Provides protection against damage from heat-styling tools. How To Use: Apply to wet or dry hair and style as desired.
The ultimate protection against hot tools, Caviar Anti-Aging Perfect Iron Spray protects each strand up to 450 F. This heat-activated spray locks in moisture, sealing and smoothing the hair cuticle to eliminate frizz and split ends, and locks out humidity, preventing style reversion for sleek or curly locks that last....
Alterna Caviar Anti-Aging Perfect Texture Finishing Spray is a multi-tasking working and finishing aerosol finishing spray that adds dimensional texture, shape and movement to all hair types. Boosts fullness for fine, limp hair. Free of sulfates, parabens, sodium chloride, phthalates, and gluten. How To Use: Hold can 8-12 inches from...
DESCRIPTION: Alterna Caviar Anti-Aging Rapid Repair Spray infuses hair with vitamins to prevent split ends and add moisture and shine. Formulated with Age-Control Complex that combines caviar extract, vitamin C and cytokines to reduce the effects of aging and encourage microcirculation. How To Use: Spray over dry hair. May be...
Lightweight nourishing balm delivers flawless blowouts and cuts down on style time. Create sleek, smooth blowouts with radiant shine and condition and enrich hair allowing for easier brush glide. Provides protection against damage from heat-styling tools and reduces drying time. How To Use: Apply evenly throughout damp hair before blow...
This revolutionary PerfectDose dry shampoo powder spray delivers targeted, customizable and mess-free application, leaving hair looking and feeling freshly cleansed. Key Benefits: Easy & sheer customizable application Ideal semi-targeted spray pattern for distribution on hair/roots Approximately 200 uses. 1 use is approximately 4 pumps Refreshes hair between washes Absorbs excess...
This ultra-dry, flexible hold, humidity resistant formula gives you brushable natural looking hair that stays put. Infused with Age-Control Complex this formula increases elasticity and balances moisture levels to restore hydration, strength and vibrancy. How To Use: Style hair as desired. Hold can 6 to 12 inches away from hair...
Alterna Caviar Anti-Aging Multiplying Volume Conditioner is a rich conditioner that helps seal in moisture, give long lasting body and lightweight moisture. Formulated with Alterna's signature Caviar Extract and volume building Marine Plumping Complex, this formula helps fine, limp hair have fullness, body and lightweight volume while retaining hair's moisture....
Alterna Caviar Anti-Aging Multiplying Volume Shampoo is a gentle daily cleanser that helps thicken hair from root to tip while cleansing.  Formulated with our signature Caviar Extract and our volume building Marine Plumping Complex, this formula helps fine, limp hair have renewed fullness and lightweight volume while retaining moisture and...
Alterna Caviar Anti-Aging Multiplying Volume Styling Mist is a multi-tasking treatment styler that nourishes, replenishes and preserves the health of hair strands, while delivering more fullness and volume. This styling multi-tasker, formulated with Alterna's signature Caviar Extract and volume building Marine Plumping Complex, helps create lasting touchably soft volume from...
Alterna Caviar Anti-Aging Multiplying Volume Styling Mousse is a lightweight styler that is clinically proven to thicken and strengthen your hair. This body building formula adds big volume and just the right amount of texture to hair, to create the perfect voluminous style. Formulated with Alterna's signature Caviar Extract and...
My Hair My Canvas Another Day Dry Shampoo is a lightweight, non-tacky fine powder with an invisible, vegan formula that leaves no white residue and revives dirty hair. Formulated with sustainably-sourced vegan botanical caviar, this dry shampoo is hydrating, improves your overall hair appearance and smoothes the cuticle to add...
Alterna's My Hair My Canvas Any Way Texture Spray fights frizz and provides humidity resistance for up to 24 hours. This vegan spray is formulated with White Charcoal, a premium grade, small pore, ubame oak charcoal powder to help absorb excess oils, toxins and irritants to instantly purify and balance....
Alterna's My Hair My Canvas City Slay Shielding Spray provides heat protection up to 450F and protects hair from pollutants. This vegan hairspray has a buildable, flexible-hold and provides humidity protection for up to 72 hours. It is infused with white charcoal - a premium grade, small pore, ubame oak...
A weekly lightweight but intensive treatment masque that will provide deep hydration for replenished strands, reduce breakage, frizz and static, and smoothes down the cuticle leaving the hair feeling soft. Key Benefits: Provides deep hydration for replenished strands Reduces breakage Improves overall look and feel of hair Enhances natural textures...
Alterna's My Hair My Canvas Easy Does It Air-Dry Balm is a lightweight, frizz-control vegan balm that helps enhance natural styles without heat application. It is formulated with prickly pear oil, rich in antioxidants and omega fats to help restore and protect hair by locking in moisture and smoothing cuticle...
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