No products in the cart.
Categories and more
Inspired by art, fashion and modern technology, Joico Hair Care breaks the boundaries of science to create the art of healthy hair. Since Joico's inception in 1975, their cornerstone has been the repair qualities of human hair keratin protein to provide healthy, shiny, beautiful hair. Joico Hair Care sources fashion and cultural influences to inspire you with creative products to create any look you can imagine. With an unparalleled heritage of excellence, quality and integrity, Joico Hair Care has advanced technology and remarkable ingredients that consistently delivers superior performance.
JOICO
Discover a dazzling spectrum of bold, brilliant color with Joico Color Intensity! These intensely concentrated pigments are designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity’s intermixable formula can be applied straight from the tube, or mix and mingled to your heart’s content for endless...
BE BLONDE AND FEARLESS with Blonde Strong Detangler! Designed specifically for compromised blonde hair that’s seen long-term lightening services, this multitasking protector helps detangle those fragile strands while keeping the resilient and shielded from UV rays and heat-styling tools. Benefits: Strengthens hair, making it resistant to breakage Keeps blonde hair feeling soft and...
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...
Delivering instantly transformative results, KBOND20 merges award-winning hair repair with Defy Damage protection for 5X stronger hair. Featuring 20 superpower ingredients, it rebuilds, strengthens, and safeguards each strand. Benefits: Strength-building masque Rich hydration Instantly detangles Directions: Cleanse hair with either Defy Damage Protective Shampoo. Apply KBOND20 to damp hair. Leave...
Take back your natural waves and curls with Zero Heat for Thick Hair. Without "crunch" or stiffness, this air-dry formula reins in the often uncontrollable volume and frizz of coarser strands. Style your hair in seconds–that’s the beauty of this time-saving, polishing crème that provides long-lasting, air-dried style while keeping...
Without the heft of a heavy crème, Zero Heat for Fine/Medium Hair delivers a natural-looking, no-blow-dry style while reducing frizz and boosting shine. Style your hair in seconds–that’s the beauty of this time-saving, polishing crème that provides long-lasting, air-dried style while keeping frizz at bay. Minimizes frizz and enhances hair’s...
Colorful Anti-Fade Conditioner for color longevity - this brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine, while cloaking hair with true and steady protection against the big fade. Here's Why You'll Love It: Instantly detangles and nourishes color-treated hair...
For color longevity - imagine an instant, noticeable, stunning hit of vibrancy – the kind of punch that boosts the brilliance of haircolor. That’s what you get with Glow Beyond, the anti-faded serum that puts the spotlight on radiance, while helping to protect hair against harsh, color-fading UV rays. Formulated...
A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor. Here's Why You'll Love It: Free of SLS/SLES Sulfates Gently...
You want hold, shine, pliability, and movement, without crunchy stiffness. This right-in-the-middle Styling Gel is designed to deliver all the right stuff –plus moisture, body, and protection from pollution* –in one fell swoop. There’s a whole lot more to JoiGel Medium than just manageable hold. Consider it your do-everything styler...
Shine-boosting Flip Turn is the spray that never flakes out on you. Work all the angles with ease –the innovative nozzle does the job for you. Joico's Flip Turn volumizing finishing spray, sprays from every angle - even upside down! - to inject styles with head-turning, bodacious volume that lasts...
Rise and shine with Defy Damage Sleepover, our bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortifies bonds through the night, this no-rinse treatment delivers softer, shinier, visibly healthier looking hair by morning. Think beauty-packed slumber party for your hair. A zero-effort, sleep-in treatment that...
Introducing Defy Damage Invincible Frizz-Fighting Bond Protector, a multi-tasking conditioning spray that nourishes hair with an invisible cloak of protection against humidity, thermal damage, and pollution.
24-hour frizz protection
Instant softness & shine
Bond protection
Thermal protection up to 450F°
Guards against pollution
Intense Hydrator is a profoundly nourishing treatment, offering immediate hydration to hair that desperately needs to quench its thirst. This thirst-quenching treatment delivers intense and immediate hydration to parched strands—making it ideal for dry hair. Instantly replenishes lost moisture to dry, damaged hair 2X softer hair Boosts shine Seals the...
Get ready for a blast of crystal-clear shine and softness–the kind of gorgeous illumination that puts a powerful spotlight on blondes. Just a single application of NEW Blonde Life Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest blonde hair, nourishing and protecting each delicate strand...
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...
Blonde Life Violet Conditioner is lightweight enough for frequent use; but takes a heavy hand to those unwanted yellow tones. Features & Benefits: Nourishes and protects fragile blonde hair Instantly cools brassy tones and brightens cool blonde hair Helps maintain hair’s health and shine Provides incredible slip and detangling...
Even fine to medium hair gets thirsty... and deserves a tall drink of water that doesn't make it fall flat. The luxurious lather of Hydra Splash Hydrating Shampoo swiftly cleanses away residue without stripping much needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy. Perfect for fine, medium,...
The instant you spray it on, this brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, flat irons, and other damaging heat-styling tools. Along with it? A healthy, glossy sheen that fortifies strands and locks out hair-dulling pollutants. Heat Hero doesn’t just guard against...
Defy Damage Protective Shampoo for bond strengthening & color longevity
Free of SLS/SLES Sulfates
Decadently rich lather for a luxurious cleansing experience
Gently sloughs away dirt and debris without roughing up the hair cuticle or stripping vibrant color
Leaves hair soft, shiny, resilient, and healthy-looking
Defy Damage Protective Masque for bond strengthening & color longevity.
Prevents and protects from daily damage
Boosts vital moisture without weighing
Instantly detangles
Leaves hair soft, shiny, resilient, and healthy-looking
Blonde Life Violet Shampoo works in a flash to cleanse and chase away dulling yellow tones for the most perfect cool blonde imaginable. Features & Benefits: Rich lather gently cleanses hair Instantly cools brassy tones and brightens cool blonde hair Helps maintain healthy looking hair and brilliant shine Free of...
With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger. It’s no wonder it’s known as the “secret to lust-worthy locks." If color care is self-care, then this hair-loving treatment is one of the kindest things...
Defy Damage Protective Shield guards against thermal and UV damage
Instant daily protection from damaging heat, UV, and environmental exposure
Makes hair 4X more resistant to breakage during heat styling
Protects against color fade
Leaves hair soft, shiny, and healthy-looking
Defy Damage Protective Masque for bond strengthening & color longevity
Helps to rebuild broken hair bonds
Deeply replenishes hair without weighing it down
See results after the very first use
Proactively builds hair’s resistance to damage
Leaves hair soft, shiny, and healthy-looking
Joico's award-winning, Deep-Penetrating Reconstructor—known as The 5-Minute Miracle—has a cult following that’s truly unparalleled. A powerful combination of amino acids and Keratin helps rebuild and re-fortify stressed strands, returning hair to its former glory in a single application. No surprise that it’s nabbed a Stylist Choice Awards for “Favorite Damage...
Take a welcome break from time-consuming wet-washes and blowouts without sacrificing an ounce of style. Weekend Hair Dry Shampoo not only extends your 'do for days but doubles the longevity of haircolor to keep the big fade away. With oil-absorbing ingredients and volume boosters that deliver a gorgeous just-washed fullness,...
These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine Sea Complex™, a sophisticated blend of land and sea in which botanicals and amino acids meet rich, nourishing botanical butters and oils. Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the...
These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine Sea Complex™, a sophisticated blend of land and sea in which botanicals and amino acids meet rich, nourishing botanical butters and oils. When your hair is thirsty and parched, it will literally lap up the hydration that...
These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine Sea Complex™, a sophisticated blend of land and sea in which botanicals and amino acids meet rich, nourishing botanical butters and oils. It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the...
Formulated with damage-seeking Keratin and Guajava Fruit Extract, this gentle shampoo helps fortify weak strands and (bonus!) prevents future damage. Unlike traditional shampoos that can strip away what little joi remains, this power-packed formula gives and gives—instantly improving elasticity, strength, and shine. Gently cleanses damaged hair Rich lather Gentle enough...
On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most. With just one use, this high-powered conditioner helps rebuild and fortify...
This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade's vibrancy* and fight future damage every time you wash. With a nourishing, oil-infused formula that...
Introducing NEW K-PAK Color Therapy Luster Lock: this instant shine and repair miracle that bumps things up for intense vibrancy, provides deep repair, illuminating shine and super slip.Perfect Choice For: All color-treated hair–from blondes to brunettes, lowlights to highlights.
At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that’s “just light” for fine strands, yet nourishing enough for thicker tresses, this go-to oil blend delivers instant wow-factor plus powerful protection to ensure your shade glows the distance....
Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner. Joico's extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime to strengthen hair and reduce breakage. A...
Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities that styling products, chlorine, hard water, and pollutants can leave behind. Our color-safe clarifier delves deep to remove product residue, excess oil, and impurities that...
Think of JoiWhip as the mousse with a mission: to boldly boost body and shine in one airy “poof” of protection. Creates lasting volume and body Boosts shine Fights frizz and flyaways Thermal protection Protects against pollution Paraben-free Silicone-free How To Use: Shake well. Hold can upside down and dispense...
Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. JoiMist Medium –with Level 6 hold --commits your style to memory; no touch-ups needed. JoiMist Medium gives you just the right amount of hold...
Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. JoiMist Firm–with Level 9 hold - commits your style to memory; no touch-ups needed. JoiMist Firm locks in Level 9 style and locks out...
Dreaming of bigger and better hair? Here's the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, crunchy residue of typical volumizers. With JoiFull Volumizing Styler, you'll experience the unique glide and slip of an airy crème, plus the molding and shaping power of a gelée…all in one...
Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. Delivering easy-to-comb glide power and a unique, lightweight feel, this daily-use conditioner nourishes fine strands with a barely-there touch. Features & Benefits: Helps strengthen and...
JoiFull Volumizing Shampoo leaves strands clean with a sheen uniquely nourished and ready for the extraordinary body with a natural feel. Providing a pristine foundation for luscious, voluminous, airy body, JoiFull Volumizing Shampoo preps you for healthy, natural-lookingfullness. Features & Benefits: Rich lather gently but thoroughly cleanses the hair Adds instant lightweight...
Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula –which locks in shine and hydration and locks OUT pollution* and humidity –coaxes those spirited strands into shape. There’s a whole lot more to JoiGelFirm than...
Perfect as a pre blow dry and reduce frizz, leave in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes frizz that results in brilliantly supple, soft, shiny hair.
Boosts softness and shine
Reduces frizz
Won't weigh fine strands down
A unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is the ultimate, light weight, thirst-quencher for fine, medium, dry, parched hair. Detangles even super fine strands Reduces frizz Won't weigh fine hair down Hydration for 24 hours when combined...
Forget about those dense, overly creamy moisturizing formulas that leave dry, fine hair flat and lifeless. Hydra Splash Hydrating Conditioner brilliantly detangles and replenishes elasticity with a lightweight formula that won't weigh down hair. Perfect for fine, medium, dry hair. Detangles even super fine strands Leaves hair feeling soft and...
Don’t let your fresh blowout or pristine flat-iron style go unprotected against rainy, humid weather. This light-hold humidity-buster works tirelessly, depositing an invisible, 24-hour shine-shield of frizz and static protection over all your hard work. It’s an all-in-one frizz fighter, amped-up with a bit of hold, shine, and protection against...
