JOICO

Inspired by art, fashion and modern technology, Joico Hair Care breaks the boundaries of science to create the art of healthy hair. Since Joico's inception in 1975, their cornerstone has been the repair qualities of human hair keratin protein to provide healthy, shiny, beautiful hair. Joico Hair Care sources fashion and cultural influences to inspire you with creative products to create any look you can imagine. With an unparalleled heritage of excellence, quality and integrity, Joico Hair Care has advanced technology and remarkable ingredients that consistently delivers superior performance.

 

JOICO

An extra-firm hairspray with extreme resins and vinyl derivatives that lock everything in place. Features & Benefits:  Protects and maintains style with vitamins, catalysts and sea kelp. French vanilla fragrance. How to Use: Spray 8 to 12 inches away from hair.
K-PAK Color Therapy Shampoo is a gentle cleanser that never strips your strands, and actually doubles the life of your haircolor's vibrancy and longevity. It's a breakthrough that helps preserve color and protect against future damage...all at the same time. You can choose a shampoo that avoids stripping hair of...
Discover a dazzling spectrum of bold, brilliant color with Joico Color Intensity! These intensely concentrated pigments are designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity’s intermixable formula can be applied straight from the tube, or mix and mingled to your heart’s content for endless...
Take back your natural waves and curls with Zero Heat for Thick Hair. Without "crunch" or stiffness, this air-dry formula reins in the often uncontrollable volume and frizz of coarser strands. Style your hair in seconds–that’s the beauty of this time-saving, polishing crème that provides long-lasting, air-dried style while keeping...
Without the heft of a heavy crème, Zero Heat for Fine/Medium Hair delivers a natural-looking, no-blow-dry style while reducing frizz and boosting shine. Style your hair in seconds–that’s the beauty of this time-saving, polishing crème that provides long-lasting, air-dried style while keeping frizz at bay. Minimizes frizz and enhances hair’s...
$ 62.00 $ 60.99
Even fine to medium hair gets thirsty...and deserves a tall drink of water that doesn't make it fall flat. The luxurious lather of Hydra Splash Hydrating Shampoo swiftly cleanses away residue without stripping much needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy. Perfect for fine, medium, dry...
These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine Sea Complex™, a sophisticated blend of land and sea in which botanicals and amino acids meet rich, nourishing botanical butters and oils. When your hair is thirsty and parched, it will literally lap up the hydration that...
Colorful Anti-Fade Conditioner for color longevity - this brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine, while cloaking hair with true and steady protection against the big fade. Here's Why You'll Love It: Instantly detangles and nourishes color-treated hair...
For color longevity - imagine an instant, noticeable, stunning hit of vibrancy – the kind of punch that boosts the brilliance of haircolor. That’s what you get with Glow Beyond, the anti-faded serum that puts the spotlight on radiance, while helping to protect hair against harsh, color-fading UV rays. Formulated...
A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor. Here's Why You'll Love It: Free of SLS/SLES Sulfates Gently...
You want hold, shine, pliability, and movement, without crunchy stiffness. This right-in-the-middle Styling Gel is designed to deliver all the right stuff –plus moisture, body, and protection from pollution* –in one fell swoop. There’s a whole lot more to JoiGel Medium than just manageable hold. Consider it your do-everything styler...
Shine-boosting Flip Turn is the spray that never flakes out on you. Work all the angles with ease –the innovative nozzle does the job for you. Joico's Flip Turn volumizing finishing spray, sprays from every angle - even upside down! - to inject styles with head-turning, bodacious volume that lasts...
Rise and shine with Defy Damage Sleepover, our bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortifies bonds through the night, this no-rinse treatment delivers softer, shinier, visibly healthier looking hair by morning. Think beauty-packed slumber party for your hair. A zero-effort, sleep-in treatment that...
Introducing Defy Damage Invincible Frizz-Fighting Bond Protector, a multi-tasking conditioning spray that nourishes hair with an invisible cloak of protection against humidity, thermal damage, and pollution. 24-hour frizz protection Instant softness & shine Bond protection Thermal protection up to 450F° Guards against pollution
Joico’s Multi-Spectrum Defense Complex, along with tone-correcting pigments make these shampoos and conditioners perfectly formulated to not only protect your haircolor but make sure it’s the beautiful color you want to keep – like you just stepped out of the salon! With technology that instantly neutralizes brassy, undesirable tones, Color...
Turn your cleansing into the first step of a reconstruction process specifically designed for any hair type that’s been through the ringer. Whether the source of your hair damage is overzealous thermal styling or harsh chemical services, K-PAK helps restore hair to its original, healthy-looking condition—plus, gives it a cloak...
Intense Hydrator is a profoundly nourishing treatment, offering immediate hydration to hair that desperately needs to quench its thirst. This thirst-quenching treatment delivers intense and immediate hydration to parched strands—making it ideal for dry hair. Instantly replenishes lost moisture to dry, damaged hair 2X softer hair Boosts shine Seals the...
This transformative treatment instantly goes to work repairing damage from heat styling, chemical services, and environmental exposure; then readies and strengthens each strand to withstand whatever life doles out. RevitaLuxe will quickly become your go-to product for radiantly healthy-looking hair. Instantly helps repair years of damage Doubles resistance to future...
Luxuriously creamy and cool as can be…that’s the beauty of NEW Blonde Life Brilliant Tone Violet Smoothing Foam, the dual-action styling breakthrough that tackles brass and leaves hair exceptionally smooth, super soft, and Blonde Life bright. Here’s Why You’ll Love It… Don’t let the airy look of this foam fool...
Get ready for a blast of crystal-clear shine and softness–the kind of gorgeous illumination that puts a powerful spotlight on blondes. Just a single application of NEW Blonde Life Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest blonde hair, nourishing and protecting each delicate strand...
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...
  Blonde Life Violet Conditioner is lightweight enough for frequent use; but takes a heavy hand to those unwanted yellow tones. Features & Benefits: Nourishes and protects fragile blonde hair Instantly cools brassy tones and brightens cool blonde hair Helps maintain hair’s health and shine Provides incredible slip and detangling...
Even fine to medium hair gets thirsty... and deserves a tall drink of water that doesn't make it fall flat. The luxurious lather of Hydra Splash Hydrating Shampoo swiftly cleanses away residue without stripping much needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy. Perfect for fine, medium,...
The instant you spray it on, this brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, flat irons, and other damaging heat-styling tools. Along with it? A healthy, glossy sheen that fortifies strands and locks out hair-dulling pollutants. Heat Hero doesn’t just guard against...
Defy Damage Protective Shampoo for bond strengthening & color longevity Free of SLS/SLES Sulfates Decadently rich lather for a luxurious cleansing experience Gently sloughs away dirt and debris without roughing up the hair cuticle or stripping vibrant color Leaves hair soft, shiny, resilient, and healthy-looking
Defy Damage Protective Masque for bond strengthening & color longevity. Prevents and protects from daily damage Boosts vital moisture without weighing Instantly detangles Leaves hair soft, shiny, resilient, and healthy-looking
Blonde Life Violet Shampoo works in a flash to cleanse and chase away dulling yellow tones for the most perfect cool blonde imaginable. Features & Benefits: Rich lather gently cleanses hair Instantly cools brassy tones and brightens cool blonde hair Helps maintain healthy looking hair and brilliant shine Free of...
With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger. It’s no wonder it’s known as the “secret to lust-worthy locks." If color care is self-care, then this hair-loving treatment is one of the kindest things...
Defy Damage Protective Shield guards against thermal and UV damage Instant daily protection from damaging heat, UV, and environmental exposure Makes hair 4X more resistant to breakage during heat styling Protects against color fade Leaves hair soft, shiny, and healthy-looking
Defy Damage Protective Masque for bond strengthening & color longevity Helps to rebuild broken hair bonds Deeply replenishes hair without weighing it down See results after the very first use Proactively builds hair’s resistance to damage Leaves hair soft, shiny, and healthy-looking
Joico's award-winning, Deep-Penetrating Reconstructor—known as The 5-Minute Miracle—has a cult following that’s truly unparalleled. A powerful combination of amino acids and Keratin helps rebuild and re-fortify stressed strands, returning hair to its former glory in a single application. No surprise that it’s nabbed a Stylist Choice Awards for “Favorite Damage...
Take a welcome break from time-consuming wet-washes and blowouts without sacrificing an ounce of style. Weekend Hair Dry Shampoo not only extends your 'do for days but doubles the longevity of haircolor to keep the big fade away. With oil-absorbing ingredients and volume boosters that deliver a gorgeous just-washed fullness,...
These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine Sea Complex™, a sophisticated blend of land and sea in which botanicals and amino acids meet rich, nourishing botanical butters and oils. Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the...
These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine Sea Complex™, a sophisticated blend of land and sea in which botanicals and amino acids meet rich, nourishing botanical butters and oils. When your hair is thirsty and parched, it will literally lap up the hydration that...
These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine Sea Complex™, a sophisticated blend of land and sea in which botanicals and amino acids meet rich, nourishing botanical butters and oils. It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the...
Formulated with damage-seeking Keratin and Guajava Fruit Extract, this gentle shampoo helps fortify weak strands and (bonus!) prevents future damage. Unlike traditional shampoos that can strip away what little joi remains, this power-packed formula gives and gives—instantly improving elasticity, strength, and shine. Gently cleanses damaged hair Rich lather Gentle enough...
This stuff is pure, liquid GOLD! With a potent cocktail of amino acids and smart Keratin technology that starts repairing and strengthening stressed strands on contact. This liquid reconstructor is everything you love about our award-winning K-PAK Reconstructor turned into a lightweight formula that’s just right for those with fine,...
On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most. With just one use, this high-powered conditioner helps rebuild and fortify...
This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade's vibrancy* and fight future damage every time you wash. With a nourishing, oil-infused formula that...
Introducing NEW K-PAK Color Therapy Luster Lock: this instant shine and repair miracle that bumps things up for intense vibrancy, provides deep repair, illuminating shine and super slip.Perfect Choice For: All color-treated hair–from blondes to brunettes, lowlights to highlights.
At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that’s “just light” for fine strands, yet nourishing enough for thicker tresses, this go-to oil blend delivers instant wow-factor plus powerful protection to ensure your shade glows the distance....
Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner. Joico's extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime to strengthen hair and reduce breakage. A...
Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities that styling products, chlorine, hard water, and pollutants can leave behind. Our color-safe clarifier delves deep to remove product residue, excess oil, and impurities that...
Think of JoiWhip as the mousse with a mission: to boldly boost body and shine in one airy “poof” of protection. Creates lasting volume and body Boosts shine Fights frizz and flyaways Thermal protection Protects against pollution Paraben-free Silicone-free How To Use: Shake well. Hold can upside down and dispense...
Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. JoiMist Medium –with Level 6 hold --commits your style to memory; no touch-ups needed. JoiMist Medium gives you just the right amount of hold...
Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. JoiMist Firm–with Level 9 hold - commits your style to memory; no touch-ups needed. JoiMist Firm locks in Level 9 style and locks out...
Dreaming of bigger and better hair? Here's the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, crunchy residue of typical volumizers. With JoiFull Volumizing Styler, you'll experience the unique glide and slip of an airy crème, plus the molding and shaping power of a gelée…all in one...
Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. Delivering easy-to-comb glide power and a unique, lightweight feel, this daily-use conditioner nourishes fine strands with a barely-there touch. Features & Benefits: Helps strengthen and...
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