Joico Color Intensity Lilac 4oz

Discover a dazzling spectrum of bold, brilliant color with Joico Color Intensity! These intensely concentrated pigments are designed to help you create over-the-top vibrancy that lasts through 15 shampoos.

Color Intensity’s intermixable formula can be applied straight from the tube, or mix and mingled to your heart’s content for endless creative possibilities. Bonus benefit: no developer required!

Lilac is a bright pastel purple that is part of the new Confetti Collection.

• Provides vibrant color
• Enriched with Kukui nut oil
• Leaves hair shiny

• Apply to clean, dry hair 1/4 inch (1/2 cm) from the scalp
• Process for 20 minutes
• For maximum vibrancy: pre-lighten hair prior to application
• For improved longevity: process with heat
• Rinse well